Preparation for Professional Practice Analysis 2022

Running Head: Preparation for Professional Practice
Preparation for
Professional
Practice
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Preparation for Professional Practice 1
Contents
Background of the Company...........................................................................................................1
Organization Structure and Presence...............................................................................................2
SWOT Analysis...............................................................................................................................3
Strengths......................................................................................................................................3
Weakness.....................................................................................................................................3
Opportunities...............................................................................................................................4
Threats.........................................................................................................................................4
Recommendation and Conclusion...................................................................................................4
References........................................................................................................................................6

Preparation for Professional Practice 2
Background of the Company
Woolworths is a retail company present in the worldwide market that provide supermarket
services to people in the business environment. The company is also known as Woolies and is an
Australian supermarket store that is owned and managed by the Woolworths Group. The
business is headquartered in New South Wales, Australia and was inaugurated in the year 1924.
The CEO of the organization Brad Banducci and managing director Claire Peters works
efficiently with an aim to provide supermarket services to people worldwide. The company
works with extensive network in Australia; the organization is also placed among topmost
leaders present in the supermarket industry. The company works under the grocery and food
retail segment and controls more than 80% of the supermarket industry of Australia (Jie, and
Gengatharen 2019). The product portfolio of the organization is well-established as it provide
diverse variety of products like bakery products, grocery, confectionery, vegetables, toiletries,
home furnishing, clothing etc. The main objective of the company is to make sure that they
provide all the products to the customers at one place only and they do not move to another
organization for their requirements. The supermarket is filled with products of several brands and
private labels as well (Freebairn 2018). The company provides these brands to the customers at
low rates so the customer can effectively initiate sales. The business of Woolworths is managed
around 1000 stores in Australia, among the stores 17 are convenience stores and other are
supermarkets (Woolworths 2019).
The mission of the company is to create a business that is built on integrity in the environment.
The focus of the business is to bring the best expediency, value and superiority to the consumers
in the business environment. The business employed around 201000 people in company so as to
serve 29 million customers every week (Grimmer 2018). Further, the vision of the business
Woolworths is to increase the happiness of the consumers by delivering them value in the
market. The company aims to satisfy all the people through their services in the market. The
company Woolworths is successfully growing in the market by delivering qualitative services to
the people and at the same time increasing their profitability in the market as well (Bailey., et.
al., 2015).