This article discusses the application of traditional budgeting and zero-based budgeting in forecasting, and assesses the effectiveness of alternative and traditional budgeting systems. It explains how traditional budgeting uses the previous year's budget as a base and makes adjustments for inflation, market conditions, and consumer demand. On the other hand, zero-based budgeting justifies all expenses for each new period and helps in re-evaluating programs and expenditures. The article concludes that zero-based budgeting is more effective as it provides a decision-oriented approach and allows for better responsiveness and clarity.