A Business Report on the University Marketing Plan

Running head: MARKETING PLAN
Marketing Plan
Name of the Student
Name of the University
Author Notes

1
MARKETING PLAN
Table of Contents
Introduction:....................................................................................................................................2
Situational Analysis.........................................................................................................................2
Opportunities and Issues..................................................................................................................3
Marketing Objectives.......................................................................................................................3
Marketing Strategies........................................................................................................................4
Marketing Mix.................................................................................................................................5
Budget Profile..................................................................................................................................5
Monitoring and Control...................................................................................................................6
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................7

2
MARKETING PLAN
Introduction:
The purpose of this business report used to prepare a marketing plan along with
marketing objectives for a newly launched digital wearable product, which is being launched in
the market of Australia. The main aim of the marketing plan will be to fix up on strategy, which
can help to attract the maximum number of customers; thereby making it is successful market
entrant. The wearable technological device, which helps to crack the level of fitness of an
individual, is one of the most popular electronic gadgets in the consumer market. It is essential
for the marketing plan to ensure that, the newly launched product is able to make maximum
utilisation of this business opportunity.
Situational Analysis
The Activity tracker fitness devices, which is mainly aimed for the fitness aware and
health conscious individual is currently one of the popular electronic gadgets among the
population of Australia. According to the report of El-Amrawy and Nounou (2015), more than
70% of the adult Australians, who have use some kind of Activity tracker in the form of
wearable device have agreed upon the fact that use of the gadget has help to improve upon their
fitness level. This is mainly due to the fact that with the help of the information that are provided
by the fitness tracking device, it is possible for an individual to track their overall physical
activity. This type of wearable fitness Technology is mainly popular among the population of 30
to 35 years old.