Present Issues of Apple Inc.

Running head: PRESENT ISSUES OF APPLE INC. 1
Present Issues of Apple Inc.
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PRESENT ISSUES OF APPLE INC. 2
Executive Summary
The overall research concentrated on the current issues that are being faced by Apple Inc. and
recommendation for the necessary solutions related to the issues. Primarily, the research
concentrated on the organizational background of the chosen organization. The research then
focused on current issues and challenges faced by the chosen organization. in the recent times.
The discussion further continued with the macro environment and microenvironment of the
chosen organization. The report concentrated on the marketing plan for the chosen organization.
to overcome the present issues. Finally, the report ended with a conclusion.
Table of Content

PRESENT ISSUES OF APPLE INC. 3
s
1.0 Introduction................................................................................................................................4
2.0 Organizational Background of Apple Inc..................................................................................5
3.0 Current issues and challenges faced by Apple Inc. in the recent times.....................................6
4.0 Macro Environment of Apple Inc..............................................................................................7
5.0 Micro Environment of Apple Inc..............................................................................................9
6.0 SWOT analysis of Apple Inc...................................................................................................12
7.0 Marketing plan for Apple Inc. to overcome the present issues...............................................14
8.0 Conclusion...............................................................................................................................15
9.0 References................................................................................................................................16

PRESENT ISSUES OF APPLE INC. 4
1.0 Introduction
The chosen organization for the overall research is Apple Inc. and the issue that affected
the organization occurred on October 2018. In the recent times, it can be seen that most of the
reputed organization are trying to implement innovative technologies within their organization
for surviving in the long run. But in spite of getting business success sometimes, those reputed
organizations also face several kinds of financial, economic, and technical loss that seems to be
quite difficult to overcome in the future. The chosen organization is known to be one the creative
and technologically active organization is the whole world for several inventions that are being
done by Steve Jobs who is known to be one of the founders of the chosen organization. In this
year it has been found that two of the reputed organizations including Apple Inc. and Amazon
had become victims of the Chinese spies as their data had been stolen illegally.
The research focuses on the current issues that are being faced by Apple Inc. and
recommendation for the necessary solutions related to the issues. Primarily, the research
concentrates on the organizational background of the chosen organization. The research then
focuses on current issues and challenges faced by the chosen organization. in the recent times.
The discussion continues with the macro environment and microenvironment of the chosen
organization. The report concentrates on the marketing plan for the chosen organization to
overcome the present issues. Finally, the report ends with a conclusion.