Critical Report on the Case Study of UBER Travis Kalanick's Rollercoaster reign
Added on 2020-03-13
10 Pages2490 Words305 Views
Critical Report on the Case Study of“UBER Travis Kalanick’s rollercoasterreign”1
1.IntroductionPost going through case study, “UBER Travis Kalanick’s rollercoaster reign”, the reporthereby presented would discuss and present issues in the organization attributed to leadershipstyle, which has brought the startup worth $70 billion to an episode of nightmare and ridiculeof world of successful CEOs, of management gurus as well as students and everyone elsewho is interested in UBER.The case study starkly brings forward the issue of leadership. Improper leadership style hasprompted potential culture problem within organization. In absence of a firm leadership theorganization has entered zone of criticism in matters related to the sexism in culture, maledominance, adoption of inappropriate means etc. Through the report emphasis has been laidon how good leadership could make or mar an organization’s worth. How a good leadershipbe the catalyst to carry the organization to its pinnacle and how a misguided leadership couldcause damage to its reputation and prevent building a decent brand image. It shall discuss thetwo traits of leadership mainly transactional and transformational in Uber’s context.Finally, the report shall quickly provide some recommendations that could be immediately beadopted by UBER to turn over a new leaf.3
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