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Cross Culture

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Added on  2023-03-24

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This presentation explores the differences in marketing strategies between India and UK based on cross-cultural factors. It discusses social class, Hofstede's dimensions of culture, and the impact of culture on marketing techniques. The presentation also highlights the variations in power distance, masculinity versus femininity, individualism versus collectivism, and indulge/restraint between the two countries. Additionally, it emphasizes the importance of considering culture, religion, economy, and social status while framing marketing strategies. References are provided for further reading.

Cross Culture

   Added on 2023-03-24

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Cross Culture
Cross Culture_1
Cover Content
• Introduction
• Social culture
• Hofsted's dimensions of culture
• Difference In Marketing Strategies In India And Uk
• References
Cross Culture_2
Introduction
Different countries have distinct social class systems. It is observed that
some are high power distance and other are lower power distance and
also highly individualistic (Musa and Pevalin, 2012. ). The following
presentation will discuss how these differences can be incorporated into
marketing strategy.
Cross Culture_3
Social class
In order to adopt the marketing techniques the social class is studied first so
that accordingly planning is done for the same (Tlaiss and Kauser, 2011). A
social class is a division of whole society on the basis of social and economic
basis.
Cross Culture_4

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