The Influence of Social Media on the Overseas Travel Choices of Generation Y

The influence of social media
on the overseas
travel choices of Generation Y.

INTRODUCTION
• There is different type of changes that has taken place in relation with the
technology.
• Social media has also helped the business to have direct interaction with
customers. They are able to understand the requirement of customers and
deliver them services as per their need.
• Social media highly influence the people of generation Y in which they
post and share on social media of the trips that were made by them.
• Main focus of the research is made on understanding the impact of social
media on developing positive perception within the mind of people for
assisting tourism.

Role of research and research used
in the service sector
• In order to carry out the research effective manner, there are different types
of methodologies that are applied.
• These are done so that the research can be carried out in systematic manner.
As per the research that is conducted, it can be stated that the researcher
has made use of interpretivist approach is applied in which it enables to
explore, explain and also helps top raise understanding of the researcher.
• There are both open and closed ended questions included. These are helpful
enough for the respondents to provide appropriate information in relation
with the topic. There are many source of information provided that has
helped in developing in depth understanding for the research.