Negative Impact of Social Media on Consumer

Integrated Project

Table of Content
• Introduction
• Negative impact of social media on consumer
• Discussion on problem to be solved
• Reflection
• Conclusion
• References

Social media is a laptop-based totally
technology that facilitates the sharing of
thoughts, thoughts, and statistics via the
building of virtual networks and groups. By
design, social media is Internet-based and
gives customers short digital verbal
exchange of content material.
Introduction

Social media has occupied an important position as a communication tool. People across the globe use social
media to connect to other people or organizations. Globally, people have started to use social media such as
Facebook, Twitter, Instagram and LinkedIn to share their experiences. As customers, people share product
reviews, information about a service, advice on food or health, warnings about products, tips on using certain
products, and much more. People have a lot of ‘connections’ on social media, therefore information is
consumed by many people. This information becomes a source of influence on consumers and their buying
behaviour. A good or bad mood may also spread between people on social media, according to researchers,
who assessed the emotional content of over a billion status updates from more than 100 million Facebook
users between 2009 and 2012.
Negative impact of social media on consumer