Data Insight for Business Decision Making

DATA INSIGHT FOR BUSINESS
DECISION MAKING

TABLE OF CONTENT
 Introduction
 Role of information and data in Hospitality industry
 Type of data collected and used by Hospitality industry
 Use of information and data in routine operations
 How to capture information along with its storage and type of databases and information system
 Use of data in delivering business insight
 Use of market research in MIS (Management Information System)
 Conclusion
 References

INTRODUCTION
 Data refers to any kind of information that is
being collected from observation.
 It can be numeric as well as non numeric.
 It can also be considered as collection of
information, facts, words or any description of the
concept (Jaiswal, 2018).
 It plays an important role in the success of
business because it has major role in it.
£

Role of information and data in Hospitality
industry
Helps in the movement along with trends:
 Analysis of collected data would enable the industry to know the changing trends.
 It leads the sector to move as per the changing trends.