Case Study Analysis: Stakeholders and M&S Market Strategies

This case study analyzes Marks and Spencer (M&S), focusing on its business objectives, stakeholder management, and market strategies. The analysis begins with an introduction to M&S's mission, vision, and values, emphasizing the importance of quality products and aligning employee and organizational objectives. The study highlights the significance of stakeholder management in project success, detailing the roles and benefits of stakeholder engagement. It provides an overview of M&S's history, including its expansion and challenges, such as the closure of stores and the impact of financial decisions. The conclusion summarizes the key factors influencing M&S's business performance and market position. The study references academic sources that support the analysis of sustainable business practices, stakeholder engagement, and strategic management.

CASE STUDY ANALYSIS

Table of contents
 Introduction
 Main body
 Conclusion
 References

Different purposes of Marks and
Spencer.
 The main aim and objective which are set up by this brand is about creating vision for
future, mission for objectification and making correct values to follow in the
environment. The statement for mission given by marks and Spencer actually depend
upon the fact that one needs to conclude the fact that good quality in products will
bring good amount of money as well. The vision of company will comprise of many
factors which will help in achieving goals of organisation in company. This will include
a correct amount of sense of humour, also includes decision making and proper
strategies in market, this also creates a platform which will have similar purpose.
This will also seek for the company to take correct guidelines decisions and for having
some purpose, this will include many numbers of set up systems and shall be done
as per the required amount and calculations. These strategies created should reflect
towards values and norms of organisation. There are basically several attractive
objectives of marks and Spencer but they have to understand the basic concept
some of the most important ones are mentioned below:

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 employee objectives: in this main aims and targets are related to the
fact that all employees aims and goals should be connected to aims of
organisation. Then only they can grow better and identify the main
specification as per requirement.
 organisational objectives: In this it aims towards the same
perspective of the fact that organisation needs to have proper amount
of needs and procreate things as per requirement. This can usually be
connected to certain aims they create for either short term or long term
investment.
 Sales objectives: In this is to achieve the cantered target with aim to
release the outcome of what shall be done in sales and what are the
satisfaction points for the customers.

Management of stakeholders is an
important responsibility for all
organisations to ensure success in the
business environment.
 Projects stakeholders have an interest in the outcomes of your project.
Some are more important to the life of the project, such as the sponsor,
steering committee, or project team members. Others are no less
important but are involved only in parts of the project, such as subject
matter experts, cross-functional managers, and suppliers. But no matter
their role, all of your stakeholders matter, and managing stakeholders
effectively can make a big difference to the success of your project.
 Good project managers begin their projects by identifying stakeholders,
understanding their role in the project, identifying their project related
expectations, and, relative to other stakeholders, confirming common
expectations while resolving expectations that are in conflict. Once this is
done, marks and spencer can manage their stakeholders.

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 Knowing the role of stakeholders in project management is important. At
marks and spencer Often, view by project managers as a form of
risk management. After all, keeping shareholders happy and meeting their
expectations will certainly reduce the risk of negative influences affecting
your project.
 Benefits of having them:
 Provide all stakeholders with full opportunities to share their views, needs
and knowledge on flood management.
 Build consensus through bringing together a diverse range of stakeholders
to share needs, information, ideas and knowledge and harmonize the
objectives of individual groups to reach common societal goals.

Every organisation operates
within an environment; local,
national or global.
 Marks & Spencer Group plc. (commonly abbreviated as M&S or
colloquially Marks and Sparks) is a major British multinational retailer with
headquarters in Westminster, London that specializes in selling high quality
clothing, home products and food products.
 On 22 May 2018, it was confirmed that over 100 stores will have closed by 2022 in
a "radical" plan. Whether more stores will close is yet to be confirmed.
 The company expanded into Canada in 1973, and at one point had forty-seven
stores across Canada. Despite various efforts to improve its image, the chain was
never able to move beyond its reputation there as a stodgy retailer, one that
catered primarily to senior citizens and expatriate Britons. The shops in Canada
were smaller than British outlets, and did not carry the same selection. In the late
1990s, further efforts were made to modernise them and also expand the customer
base.

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 M&S's profits peaked in the financial year 1997/1998. At the time it was
seen as a continuing success story, but with hindsight it is considered
that during Sir Greensburg's tenure as head of the company, profit
margins were pushed to untenable levels, and the loyalty of its
customers was seriously eroded. The rising cost of using British
suppliers was also a burden, as rival retailers increasingly imported
their goods from low-cost countries, but M&S's belated switch to
overseas suppliers undermined a core part of its appeal to the public.
Another factor was the company's refusal until 2001 to accept any
credit cards except its own charge card.

Conclusion
 This file revolves around the stakeholders and market strategies of
marks and spencer in nature. They have to attain certain credibility and
gain success. This file will briefly explain such factors and element's
important to guide and understand business.

References
 Vitale, G., Cupertino, S., Rinaldi, L. and Riccaboni, A., 2019. Integrated
Management Approach Towards Sustainability: An Egyptian Business Case
Study. Sustainability, 11(5), p.1244.
 Anbarasan, P., 2018. Stakeholder engagement in sustainable enterprise:
Evolving a conceptual framework, and a case study of ITC. Business Strategy
and the Environment, 27(3), pp.282-299.
 Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance
analysis based SWOT analysis. International Journal of Information
Management, 44, pp.194-203.
 Ritala, P., Huotari, P., Bocken, N., Albareda, L. and Puumalainen, K., 2018.
Sustainable business model adoption among S&P 500 firms: A longitudinal
content analysis study. Journal of cleaner production, 170, pp.216-226.