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Improving Market Strategies for Tesco

   

Added on  2022-12-19

13 Pages727 Words87 Views
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PRESENTATION
CHALLENGE
Improving Market Strategies for Tesco_1

TABLE OF CONTENT
INTRODUCTION
TRENDS IN SUPERMARKET INDUSTRY
PERFORMANCE OF TESCO SINCE OCTOBER 2015
FINANCIAL PERFORMANCES OF ALDI AND LIDL
RECOMMENDATION
CONCLUSION
REFERENCES
Improving Market Strategies for Tesco_2

INTRODUCTION
Supermarket sector contain all kinds of household, kitchenware, food, non-food and all the
necessary items. Tesco is the third largest retailer owning supermarkets in the whole world,
according to its gross revenues.
Main aim of this project is to recommend Tesco on improving their market strategies for
making profit.
Improving Market Strategies for Tesco_3

TRENDS IN SUPERMARKET INDUSTRY
Trends of supermarket industry has been highly competitive in the past five years.
Supermarkets have seen downfall in their business due to policy change made by the
government for the sale of alcohol and rise in demand of vegetarian food.
Rise of competitors have resulted in price competition between all the companies. After
the pandemic supermarket have shown loss due because Online shopping is now favoured
more by the consumers.
Improving Market Strategies for Tesco_4

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