presentation for a brand extension you will then need to submit a group co-authored 1000 word report explaining the new brand extension

Brand expansion for TESCO

Content
 Introduction
 Business overview
 Market analysis
 Marketing and sales plan
 Human Resource Requirements
 USP of Coffee Room
 Business Proposal
 Conclusion
 References

Introduction
This presentation revolves around TESCO's market share, market size,
trends in sales and advertising campaigns. The presentation also focuses on
company’s web site and sponsorship activities in order to develop an
understanding of brand value.

Background of TESCO
Market share