Thirsty Planet: Tows Analysis, Pestle Analysis, and Porters 5 Forces

Presentation-Thirsty planet

Table of Content
INTRODUCTION...........................................................................................................................4
Tows analysis...................................................................................................................................4
Pestle analysis..................................................................................................................................5
Porters 5 forces................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
This report explains internal and external environment analyses and competitive growth
factors which enables managers to determine the potential growth factors.
Market Size and Trend: The Company, due to its partnership with Pump Aid, has been able to
expand its market segment where they have installed more than 9500 water pumps and they have
raised up a figure of £2000000 donation for the operation of the pump aid. The improved
percentage sales value of Thirsty planet was 19% in 2017-2018 and its growth accounted for
nearly 38%.
Figure 1: Market growth of and share of Thirsty planet
(Source: Thirsty planet Harrogate water brands, 2018 )
Tows analysis
TOWS is the reverse of swot analysis. It enables in organization to identify threat ,
opportunities, weakness and strength. (Christodoulou, 2019). TOWS analysis is method of
strategic analysis it involves systematic comprehensive assessment.
Opportunities threat