Selling Tool for Queenstown

Seeling tool for Queenstown

INTRODUCTION
• Destination management plan is considered as essential tool that helps in
raising tourism business of the country and helps in making effective plan
for attracting more people towards the location.
• Selling strategies of the planner assist in influencing mind of the person
and making them positive towards the product and services of the
destination.
• Present study will create selling tool for supporting destination marketing
plan. This will analysis pros and cons of selling tool in destination
management of Queenstown.

Destination Analysis
• Queenstown is the resort town in south west of new Zealand. Urban
Population of this destination is 15300. It can be promoted as tourist
destination globally. The beauty of this place is its socio-cultural
aspects. This impact positive on the people those who are living in the
location. They respect their culture and follow it strictly. Its musics and
dance is popular across the world. If cultural aspect of the Queenstown
is being promoted in order enhance tourism activities then it will give
positive result to the authorities.
• Furthermore, economic factor is another major component
which impact on entire tourism industry of the nation. Over a period of
time 19.2% expenditure have been increased in Queenstown.

Current position of Quessnstown
Queenstown is the beautiful place and has huge potential to grow well.
Strength
• Many attractive points
• Strong culture
• Adventurous place
Weaknesses
• Low population
• Poor employment opportunities
Opportunities
• Technological advancement
• More investments
Threats
• Excessive tourism
• Pollution