Qualitative Research: Procedure, Data Presentation and Findings

Running head: BUSINESS INQUIRY AND RESEARCH
Qualitative Research
Name of the student
Name of the university
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BUSINESS INQUIRY AND RESEARCH
Table of Contents
Introduction......................................................................................................................................3
Procedure.........................................................................................................................................4
Data Presentation and Findings.......................................................................................................7
Figure No 1: Sample Figure Showing Survey Respondents...........................................................8
Conclusion/Reflection.....................................................................................................................8
References........................................................................................................................................9

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BUSINESS INQUIRY AND RESEARCH
Introduction
The title of the study is “The Presentation of Qualitative Findings and Critical
Reflection”. A qualitative research is defined as a scientific method of observation that helps to
gather non-numerical data and thus does not involve any kind of calculation. The following
research is mainly based on different kinds of meanings, concepts, definitions, thinking, symbols
and metaphors of the research topic selected to be studied. The following research answers on
how and when does a certain phenomenon occur and what will be the effect of that particular
phenomenon (Alvesson & Sköldberg, 2017). The research approaches that are based on
qualitative data are employed on a number of different academic areas that generally focuses
on the human elements of the social and the natural sciences.
Most of the researchers prefer the qualitative researches because of some specific
reasons. The qualitative researches help the research to be much more descriptive and detailed as
because the research method helps to cultivate deep and assess all the possible problems and
solutions of the subject accordingly (Glaser & Strauss, 2017). The choice of the qualitative
research is also done due to the capability of the research to explain the linkages and the
mechanisms of the problems within the research in a proper and effective manner. According to,
King, Horrocks & Brooks (2018) some of the major data collection methods of qualitative
research are Interviews, observation, action research and focus groups.
The use of interviews can help the research to explore the views, experiences, beliefs as
well as motivations of the different individual participants. Whereas, focus groups generally use
the dynamics of a group to generate qualitative data. The use of action research is generally the
use of a reflective process of progressive problem solving that are led by the individuals who

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work with the others in teams or as part of the community or practice to bring a change in the
way they address the issues and solve the problems within the research. The selection of the
participants in qualitative research is also one of the most important part of the research as the
choice of the proper and most reliable participants based on the research topic can ensure the
success of the business accordingly (Alvesson & Sköldberg, 2017). On the other hand there are
generally two main kinds of approach in the qualitative research which includes Thematic and
Interview transcript. These two approaches are mainly used by the researchers to complete the
researches.
The thematic analysis involves the choice of some major themes that are related to the
subject of the study and discussing them in detail whereas the interview transcript describes the
discussion of the interview taken and then the detailed analysis of the different interview
responses received while collecting data for the research.
Procedure
Qualitative Research is a certain term that possesses varying meanings in educational
research. The studies in Qualitative research generally include the likes of the ethnographies,
case studies and different kinds of descriptive studies. According to, Taylor, Bogdan & DeVault
(2015)The studies in this field are often termed as ethnographies. However, such kind of studies
are always more specific in nature. The work described in the following chapter clearly defines
that ethnographies are analytic descriptions or reconstructions of intact cultural scenes and
different groups. The qualitative methods typically include different kinds of interviews and
observations but also include lots of case studies, historical and documentary analysis and