Health and Beauty Salon: Overview, Products, Services, Objectives, Marketing Mix

HEALTH AND BEAUTY
SPA SALON

OVERVIEW
Health and beauty salon is a full service beauty salon which is dedicated to provide high
customer satisfaction. The salon is mainly rendered high excellent service with the great
quality of products and also there is furnishing of environment which is enjoyable at very
acceptable price. It is the motive of salon to provide and maintain situation which is
friendly, fair and creative so that customer will get satisfied with the work.
 Mission:
Mission of the health and beauty salon is to supply services and products which helps
customers in getting physical appearance and mental relaxation.
 Moto:
Be stylish with great stylists'.

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PRODUCTS AND SERVICES
Mainly the salon use herbal products for giving spa and make-up services. Salon has also
hired beauty experts which will come on every Saturday in order to provide guidance to
customers which has many issues regarding their health and skins.
Heath and beauty salon mainly engage in providing highly professional services to clients
which love doing hair or looking for the best people who are professional in this sector.
Thus, the motive of this beauty salon is to provide good quality of work with healthy
products which will not harm any person in any manner. Health and beauty salon deals
with the services like hair spa, hair massage, oiling, facial, make-up, hair cutting etc.

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Business Objectives
 It is the objective of the health and beauty salon to raise the sales by existing customers
by 10% with the end of the year.
 It is also a target for raising sales of beauty services within the 12 months of opening.
 Another objective is to expand the market share of beauty salon by 5% which is by
attracting new types of market segments by year end.
Promotional objectives
 It is the objective of health and beauty salon for encouraging 40% of the people for
adopting services of the salon.