Role of Quantitative and Qualitative Research in Modern Marketing

Presentation
Slides

Table of Content
• Introduction
• 1. What is the role of quantitative research in modern marketing research and data analysis, with specific emphasis on questionnaire design
• 2. What is the role of qualitative research in modern marketing research and data analysis, with specific emphasis on discussion guide design and use
• 3. Set out what correlation and regression is and how it is used
• 4. Set out what time series is and how it is used
• 5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific reference to Big Data and its use in modern business decision
making
• 6. Setting out how data could be collected and used more effectively to make more informed business decisions
• Conclusion
• References

Introduction
• Presentation is a mechanism for conveying information related to any topic to audience.
Research is organised investigation into as well as study of certain materials for
establishing facts, making new discoveries and reaching new set of conclusions (Chari,
Luce and Thukral, 2017)

1. What is the role of quantitative research in
modern marketing research and data analysis,
with specific emphasis on questionnaire design
• Quantitative research is seen as a strategy of investigation which emphasis on
enumerating collection and analysis of data.