International Marketing Presentation: Egg Free Cake Box Strategy

This presentation provides an analysis of international marketing strategies for Egg Free Cake Box Limited, a bakery company offering customized egg-free and sugar-free cakes. The presentation covers research on products and services, appropriate markets, and countries, critically analyzing information to justify two target markets: the UK and China. It explores market entry strategies, specifically franchising, and the marketing mix (product, price, place, promotion). The analysis justifies all decisions made, emphasizing the importance of financial stability and cultural understanding for international expansion. The presentation concludes that while international marketing offers growth opportunities, it also carries risks, and thorough research is essential for success. References include works by Vellas (2016), Kotler et al. (2018), and Eteokleous et al. (2016).

Presentation

Table of Content
 Introduction
 Research products and services
 Research appropriate markets
 Research countries
 Critically analyse the prominent information
 Justify two target markets
 Market entry strategies
 Marketing Mix
 Justify all decisions
 Conclusion
 References

Introduction
International marketing is also known as the Global marketing and defines the performance of
business activities which are designed according to the plan price promote indirectly floor of the
goods and services to reach their potential customers in more than one Nation in order to earn
profit. In terms of this egg free cake box Limited is considered which is a bakery company and
offer various types of cakes as the company incorporated on 2008 and till 2019 company has 120
+ branches. In addition to this report is going to cover the research about the suitable product
which is offered by company appropriate market and country full stop in addition to this the
proper information is critically evaluated and also decide the to target market areas and opt
prominent market entry Strategies for them. In addition to this marketing mix is used as it is
necessary for the changes in production services and also justification is given for all the
decisions.

Research products and services
Eggs free cake box Limited is the Bakery company which offer number of products and
services to their potential customers in order to attract them and retain them for longer period
of time. In terms of this company is currently offering customised cake for the target market
that is egg free and sugar free also. The product which is offered by company has prominent
benefits as it is useful for the diabetic patients because of its low sugar.

Research appropriate markets
Segmentation: In order to expand their product and services company target youth and
diabetic patients as overall the age number is between 3 to 75. Moreover in terms of
demographic and Geographic areas company consider developing and populated countries in
terms of enhancing its sales and profitability.
Targeting: Eggs free cake box Limited target young and diabetic customers in terms of
enhancing its sales as its product to prominent benefits that is customised cake which attract
young customers and sugar free feature which attract health conscious people.
Positioning: This element described that after all this the position of company is is become
good in those countries. As in Modern Times most of the people are health conscious and want
product according to their choice.

Research countries
Finance: In order to expand their product egg free cake box Limited firstly analyse the
financial conditions of the targeted area and segment in which they want to expand their
business. It described that company expand their business in that country that is more
financially stable in terms of earning more profitability and revenues.
Culture: For the expansion of prospective company they need to critically determine the
culture of the target market in order to earn more profitability and revenues bye increasing
their sales. Culture is the most prominent factor which is considered by many companies who
deals in international market in order to attract customers and develop prominent Bond with
them for long survival.

Critically analyse the prominent
information
By determining the above discussion it is analysed that companies offering customised and
sugar free cake which is useful for both young customers and health conscious as well. In
present time many of the population are health conscious and in relation with this they majorly
consider sugar free eatable item for them. In relation with this company need to analyse the
financial stability and culture of the target market in which they want to expand their business.

Justify two target markets
By considering the target market for the eggs free cake box Limited, they consider two
prominent countries that are sort of populated which are useful for company in order to
increase their sales revenues and profitability. In relation with this UK is considered as it is
inside the European Union and other one is China which belongs from Asian continent. Along
with this it is analysed that both the countries are populated and has stable financial conditions
which become prominent factor for company to achieve success and growth.

Market entry strategies
By analysing the about prominent information it is determined that egg free cake box Limited
opt franchising in order to take entry in its targeted countries and region. In relation with this
respective company allow other party to sell their products and services in their area and
region from the name and copyright of eggs free cake box Limited. Therefore it is considered
as the licensing strategy in which considered company give its franchise in UK and China in
order to expand their business and earn prominent efficiency ratio.

Marketing mix
Product: According to this it is analyse that company offer customised and sugar free cakes to their
young and health conscious customers in order to retain them for longer period of time.
Price: In terms of this factor company offer the services at low prices in comparison to their Rivals
and competitors and due to this they become the leader of market.
Place: This factor describes that company need to offer their commodities by using both online and
offline method as it becomes more convenient for their customers.
Promotion: In terms of advertising their products companies currently using social media and word
of mouth to attract more and more customers and retain them for longer period of time.

Justify all decisions
By considering all the decisions that are taken in above discussion it is evaluated that all are
equally justified for the expansion of company in terms of its long-term survival. As company
use franchising to expand their business which is quite prominent for them as in this they
allow local party to sell their product. This strategy is beneficial as the local individual is
known about the culture and language of area which is useful in attracting and retaining
customers for a longer period of time.

Conclusion
From the preceding discussion it is analyse to that international marketing is important in order
to achieve success and growth for the company but it also carries various risk factor with it in
terms of long-term survival. In relation with this organizations need to do properly search
including their product culture suitable market and country that leads to enhance their
profitability. In relation with this in the above report franchise is considered in order to take
entry in the market and marketing mix is considered to make modifications in the products and
services according to the preferences of customers.