Merger Of Idea And Vodafone

This presentation discusses the merger between Idea and Vodafone, including the organizational structure, leadership style, brand image, and challenges faced. It provides valuable insights into the topic.

PRESENTATION
TASK

Merger Of Idea And Vodafone
■ The merger between Idea which is Aditya Birla Group and Vodafone happened in 2017
in India as both are the telecommunication companies which provide their services
across the country.
■ The deal was closed in 23 billion US dollars which made the Vodafone the rightful
owner of Idea and also own all the shares of the company.

Organizational Structure
■ Idea and Vodafone after merger also have to change their organization's structure in
order to increase the efficiency as the main aim of bot the companies was to lead the
telecommunication industry in India.
■ The structure of the merger company have changed drastically as idea was Public
company and the share of the company was in the public. The company have also
changed the percentages of promoter of idea and increased it to Vodafone.

Leadership style
■ The company have now more employees, and they also have to maintain their
companies but the main change the companies have made that they will follow the same
objectives and all the polices and strategies will be adopted by both the merged
companies.
■ The leadership style of this merger was adopted as democratic leadership style in which
all the leaders have to follow their role and responsibilities according to the level of
management.

Brand image
■ the company now have to develop a strategy to let the people know that after the merger
they are more effective in providing the services and also prove the population with
better products and services to increase the brand image of the company.
■ There are many factors which can also impact the brand of the merged company like
previous customers are nit happy with the merger and refuse to use the services of the
company anymore,.
■ It will also have different imact6 of their brand on different geographical location of the
country making it very difficult for the company to analyze all the problems which are
faced by the merger of the two companies.

Challenges Faced In successful Merger
■ Coordination of employees
■ The employees who are being working for the companies were very effective in doing
their task but after the merger and due to change in all the policies and structure of the
company the employees were inefficient in coordinating and completing the objectives
of the company as the company was not effective in training the employees to adoption
of change in the organization.

REFERENCES
■ Giessner S., 2016. Organisational mergers: a behavioural perspective on identity
management (No. EIA-2016-067-ORG).
■ Ovseiko, P.V and et.al., 2015. Organisational culture and post-merger integration in an
academic health centre: a mixed-methods study. BMC health services research. 15(1). p.25.
■ Puusa, A. and Kekäle, J., 2015. Feelings over facts–a university merger brings
organisational identity to the forefront. Journal of Higher Education Policy and
Management. 37(4). pp.432-446.
■ Yang, Y., Lütge, C. and Yang, H., 2019. Organisational culture affecting post-merger
integration. Review of International Business and Strategy.