This presentation discusses the innovation in lock systems by Yale, a lock manufacturer headquartered in the UK. It explores the different types of innovations, the market segmentation, target market, decision-making process, marketing strategy, and the extended marketing mix.

Learn about Yale's innovative lock systems, including market segmentation, target market, decision-making process, marketing strategy, and the extended marketing mix.

Innovation in Lock Systems: Yale Case Study

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Innovation in Lock Systems: Yale Case Study

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