Preston Market Consultancy

Running head: PRESTON MARKET CONSULTANCY
Preston Market Consultancy
Name of the Student
Name of the University
Author Note

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Introduction:
The paper portrays my experience in conducting the consultancy project. The usage of
the Kolb’s Reflective Cycle is present in the paper for the effective and better portrayal of my
experience. Adding to this, the reflection is considered to be one of the best method for the
effective exchange of the information regarding a personal experience of an event or an
incident. Along with that, it provides the most effective way of learning from the experiences
and helps in the avoiding the same mistakes in the future cases or situations.
Kolb’s Reflective Cycle:
Kolb’s Reflective Cycle is considered to be one of the best suited method for
describing the personal experiences of an incident and event (Konak, Clark and Nasereddin
2014). The model was framed in the year 1984 and generally includes 4 steps which are the
concrete experience, reflection observation, abstract conceptualisation, active
experimentation (Kolb 2014).
At the concrete experience stage of the cycle, the experience is gathered. The
experience that we were able to achieve during the creation of the consultancy and
implementation plan, was the main feature of the module. The plan was to be framed for a
particular host organization. Our group was formed with 5 individuals. During the formation
of the group, I was able to understand the fact that the differences in the culture, social belief
and values amongst the members of the team had the potential to affect the team
performances owing to the concern of the generation of the conflict amongst the members of
the organization. However, the group assembled in order to decide regarding the host
organization and each of the members of the team were seen to come up with different
organizations in accordance to their knowledge and preferences. As a result we had a
discussion that led to the decision that Preston market of United Kingdom will be our choice
and the boxed market will be the main focus of our consultancy plan (Prestonmarket.com.

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2018). In addition to this, the formation of the roles and responsibilities in the team became
much needed and was done efficiently in order to manage the team in a better and make sure
that the appropriate completion of the tasks take place (Bassot 2016). Adding to this, the
effective formation was also important for the team in order to avoid the detrimental impact
of the conflicts in providing efficient work. The relationship with the customers was much
needed for our plan and for that, we put strong emphasis on gathering the feedback of the
customers. However, some of the customers were observed to be unwilling to comment
anything and on the other hand, there was no clear perspective in the comments of some of
the customers and that our life difficult in identifying the genuine perspectives and the
information.
Considering the reflection observation stage of the cycle, it was comparatively more
focused in the elaboration of the experiences that are gathered in preparing the consultancy
plan (Tomkins and Ulus 2016). It is pretty evident that the reflection provides the
opportunity to share an experience with the ones who have relatively less amount of idea
about that. However, the reflection is a pretty fine approach in saving the time and helping
other learners to have the chance to learn from the experiences that they have not gathered by
themselves. I conducted the market research and gathered significant amount of data on the
Preston market and suggestions depending on the collected data were passed by me to my
friends. We made sure that the completion of the work is achieved on time and that is the
reason responsible for the effective division of the work. However we did face some strong
challenges but also learnt the techniques for the effective management of sales of the Boxed
market with a precise focus on the increment of the sales.
In the abstract conceptualization stage of the cycle, the learning from the experiences
that are obtained, is portrayed. Due to the active participation in the group task, I was able to
improve my skills and competencies such as the efficient communication, effective