Pret A Manager - Case Study

Added on - 22 Nov 2020

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PRET A MANAGER A MANGER
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1Case study....................................................................................................................................1Business analyses.........................................................................................................................1Key finding and summary............................................................................................................4PART 2............................................................................................................................................4Reflection.....................................................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONPRET A MANAGER is the multinational food shop that offers amazing fast food toconsumers worldwide. It offers sandwiches, salads, coffee and snacks to its buyers. It promisesto provide freshly food items but it fails to fulfil its promise in case of Natasha Ednan whocurrently died because of having allergic reaction after eating product of PRET A MANAGER.Present study will conduct SWOT analysis of company in order to determine its strength andweakness. Furthermore, it will analyse its competitive position by applying porter’s five modelsand render self-reflection over the understanding gained by consumer.PART 1Case studyPRET A MANAGER is well known sandwich shop established in 1986 in US and UK.Recently organisation faces some controversy for its food quality and packaging practices..Natasha, a 15 year old girl bought baguette of PRET A MANAGER. She got cardiac arrest dueto allergy by sesame seed. PRET A MANAGER is facing criticism for not to follow rules andregulation regarding its packaging.PRET A MANAGER claim that it has proper labelling ofingredients where her parents complained for not having allergic warning on the packet. Now,manager of PRET A MANAGER show his concern about labelling law.Business analysesKEY BUSINESS OF PRÊT A MANGER-PRET A MANAGER is known for its unique and fresh sandwiches, salad and soups. Italso offers organic coffee, snacks, fresh fruits, cold drinks etc. It provides almost 200 varieties insandwich.Customers: PRET A MANAGER have wide span of customer segment. It has customerof all ages, gender and income level group as it has different price policy to targeted customers.Prêt a manager specially target this consumer who want to have quick meal.Suppliers:Tata & Lyleprovides raw materials like sugar, corn, and oats which are usedto enhance the quality of sandwich. CoYo supply coconut yogurt to PRET A MANAGER.BIDVest logistics is direct distribution service provider. Reynolds give fresh fruit, salad andvegetable to PRET A MANAGER.Competitors-prêt a manager have lots of competitors nowadays because fast foodindustry is the fastest growing industry as change of eating habits and cross cultural practices.1
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