Case Study: Pret A Manger - Challenges and Solutions

Case Study: PRET A MANGER

Introduction/Background
• Pert A Manger is a well know sandwich chain of
London which was established by two college
friends in 1986. in 2001 the company has 100
shops in U.K, by noticing the success of the
company the McDonald purchase the one-third
share of the company and provide offer to the
company that if they expand their business then
McDonalds will purchase remaining share. But in
2008 McDonalds has sold the shares of Pert A
Manger which is been purchase by Bridgepoint.

Problems identified
• When Bridgepoint purchase the share of Pert A
Manger, Bridgepoint set a challenge that they
have to expand their business by 15% every year.
• To reach the target of 15% the company has made
a decision of opening twin shops, but the size of
twin shops are small that is why the kitchen can
not be installed at these shops.
• Finding a suitable location for twin shops in the
era of market saturation is also rise as a problem
(Pennington,2013).