Marketing Mix and STP Analysis of PRET a Manger

PRET A MANGER

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Overview of the chosen organisation .........................................................................................1
Used at least four of the seven marketing mix elements in their UK operations, to reinforce its
positioning within the last three years.........................................................................................2
Marketing mix for the chosen organization................................................................................3
STP analysis of chosen organisation...........................................................................................5
How organisation evaluate effectiveness of their marketing efforts...........................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
It is very important for the business organisation to perform several functions in order to
achieve the goals and objectives. The marketing plays the important role within the business
enterprise. The marketing is a broad concept where organisation has t focus on different aspects
this includes several other activities such as product designing, market research , promotional
activities etc. The marketing is an important function for the company in order to achieve the
organisational goals and objectives. The organisation need to focus on various external and
internal factors which have a influence over te activities and functions of the business enterprise.
This report is based on the PRET a Manger which is an international sandwich shop franchise
chain. The business organisation is situated in United Kingdom. The company was founded in
1983.. The company has approximately 400 shops in United Kingdom.(Akbar, , French, and
Lawson, 2020). This report will include various topic such as overview of the organisation,
marketing mic in reflation to positioning, marketing mix of the company, STP analysis and at
last effectiveness of the marketing efforts.
MAIN BODY
Overview of the chosen organisation
PRET a manger is the organisation which deals in the food industry. It s a shop of
sandwich which has a franchise chain in the United Kingdom. The business organisation has
approximately 400 shops in the United Kingdom. The various outlets of the company spread
over 324 locations in the London. The company was founded in 1083 . the company deals in
serving the variety of food items to its customers. The company is famous for serving organic
coffee, sandwiches, breakfast food items etc. this is the famous in the United Kingdom. The
business enterprise was founded in 1983 the company was started earlier which just as a small
businesses. Now further it has created popularity by taking care of the quality of the food which
is been served by the business organisation. The company has 1400 employees in its
organisation. It is spread over the locations in the London, United Kingdom. (Bao, H., 2018)
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