Marketing Strategies of Pret a Manger: A SOSTAC Analysis

This presentation discusses the marketing strategies of Pret a Manger through a SOSTAC analysis. It covers the situational analysis, SWOT analysis, and the strategy and tactics used by the company to expand their business. The presentation also includes a discussion on standardisation, action and control, and key performance indicators.

Pret a Manger

Table of Content
 Introduction
 Situational analysis as well as objective of the company
 Strategy and tactics used by the company with support of SOSTAC elements
 Strategy and tactics used by the company with support of SOSTAC elements
 Conclusion
 References

Introduction
 Marketing refers to the business or action of promoting
and selling products and services which includes
advertising and market research. It is basically the set
of institutions, activities and processes for
communicating, creating, exchanging offerings and
delivering which have value for clients, customers and
society at large scale.

Situational analysis as well as objective of
the company
Situational analysis: The situational analysis is considered as
the collection of strategies the manager of the company
undertake in order to evaluate the customers, abilities as well as
business environment. This tool supports the organisation to
understand the forces of external environment that can impact its
future growth strategies regarding entry into new market
conditions. In context to P ret a Manger, undertaking situational
evaluation will support the firm to gain an insight about its
internal strength and weakness.

Continue
In order to gain insight for the internal
capabilities of Pret a Manger firm, the
SWOT analysis tool is taken into focus. This
is explained below:
SWOT analysis:
This strategic tool will support Pret a
Manger company in analysing its strength
and weakness.

Strategy and tactics used by the company
with support of SOSTAC elements
According to SOSTAC model, it is the model
of marketing which is used for business
planning and marketing as well. This model
basically contains six elements which includes
situation analysis, objectives, strategy, tactics,
action and control as well. In context to third
element of SOSTAC model, strategy refers to
that path which an individual plan to follow
until they achieve the established objectives

Continue
Through adopting any of the above strategy or method, the company can expand their
business into Netherlands country. According to fourth element of SOSTAC model,
there are certain tactics which can be adopted by Pret a Manger company in order to
expand themselves in Netherlands country. The company can use certain tactics
which are helpful for their growth and expansion which includes SEO, PPC
campaigns, affiliate and email marketing.

Continue
 Standardisation: It is that kind of framework of
agreements to which all relevant parties in the
organisation or industry must adhere to ensure that all
the process associated regarding the creation of good or
performance of service which are performed within the
set guidelines. In context to Pret a Manger company, the
company has to produce their goods and items in such a
manner that it follows all the guidelines with proper
agreement with related parties.

Action and control element of SOSTAC
model which has been used by the
company
According to fifth element of SOSTAC model, they have to
bring the plan into actionable terms and take proper action
accordingly for it. In this digital world, they have to focus on
how to bring the plan in terms of real life in order to make
actionable measures. This is a section which talks about what
needs to be achieved for each of the tactics which is listed in
the previous section of SOSTAC plan in order to realise the
objectives of the digital marketing plan.

Continue
The company can take actions into practical manner by adopting
certain methods of entering into a particular country. These
actions are helpful into context of implementing steps into
positive manner at the organisational level. According to sixth
element of SOSTAC model, which is control that is focused on
analysis and key performance indicators as well. Indicators are
basically based on the kind of campaign an individual has
launched and it is majorly dependent on the objectives.

Continue
For expanding themselves successfully into the country of
Netherlands it is important that to measure the performance from the
perspective of long term into quantifiable parameters. So Pret a
Manger company has to take support of key performance indicator in
order to determine its performance from the perspective of long-term.
Company can set the key performance indicator as per tactic which
ties back into the set objectives and can also set up the monthly,
weekly set of monitoring dashboards for ensuring that the company is
on the right track to meet the objectives into positive manner.

Conclusion
The above stated report concludes that marketing is very important from the
perspective of organisational growth and development as well. It has been concluded
that there is a model of marketing which is named as SOSTAC model. This model
has majorly six dimensions which include situational analysis, objectives, strategy,
tactics, actions and control. The country has targeted into particular manner so that
they can attract large number of customers and make their brand image into stronger
manner with proper strategies and planning.

References
 Azeredo and et.al., 2020. The LexDoBusiness Collaborative Platform. In Marketing and
Smart Technologies (pp. 377-387). Springer, Singapore.
 Baltaci, A., 2021. Strategic Digital Marketing and Sustainability. In Financial Ecosystem and
Strategy in the Digital Era (pp. 237-264). Springer, Cham.
 Juupaluoma, R., 2020. Brändin kehittäminen digitaalista markkinointiviestintää hyödyntäen
CASE: Liikenne Lakkapää.
 Naufal, A. Z., 2022. TA: Perancangan Strategi Digital Marketing dengan Metode Race pada
Layanan Online Food Delivery Berdasarkan Perilaku Pelanggan Generasi Z Studi Kasus
pada Go-Food dan Grabfood Surabaya (Doctoral dissertation, Universitas Dinamika).
 Nur’ainy and et.al., 2016, December. MODEL PERANCANGAN APLIKASI E-
MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM DI PULAU
LOMBOK. In Seminar Nasional Manajemen, Ekonomi dan Akuntansi (Vol. 1, No. 1).

Thank You