Managing Cultural Diversity in the Workplace

This research proposal explores the practices and challenges of managing cultural diversity in the workplace to improve organizational performance in the retail sector. It includes a literature review, research methodology, data interpretation, and recommendations.

PRIMARK
(RESEARCH PROPOSAL)

Table of Contents
LO 1 RESEARCH PROPOSAL......................................................................................................3
LO 2.................................................................................................................................................3
Literature review.........................................................................................................................3
Research methodology................................................................................................................5
LO 3.................................................................................................................................................6
Data Interpretation......................................................................................................................6
LO 4...............................................................................................................................................14
Conclusion................................................................................................................................14
Recommendation......................................................................................................................15
Reflection..................................................................................................................................15
Alternative methodology...........................................................................................................16
REFERENCES..............................................................................................................................18
APPENDIX:...................................................................................................................................19
Research Ethics Approval Form..............................................................................................28

Topic: To investigate the practices that is associated in managing the cultural diversity at
workplace in context of improving organizational performance in the retail sector.
LO 1 RESEARCH PROPOSAL
Enclosed in Appendix
LO 2
Literature review
Theme 1: Concept of the cultural diversity at work place
Bennaceur and et.al., (2018) viewed that cultural diversity refers to the diversity of the
cultured people which are different from other in respect of caste, sex, colour, region and values
which they carry to attain any task. As most of the business are carried with varieties of culture
which carries various ideas and thoughts to accomplish the task which results in increasing the
productivity in the business. Usually, business adapt the cultural diversity in respect of giving
freedom to individual employees to attain the task by their own.
Holland (2017) criticised that the aspect of flexibility regarding motivating employees to
attain the task by their own is not successful, as it results in bringing risk at work place. As the
motive of establishing the business is to gain profits which is to be attained through providing the
quality products or services. Thus, if the employees are to be diversified according to their
culture, it results in affecting the productivity in the business by not achieving task as team.
Göncz (2020) suggested that in respect of adapting the cultural diversity at work place, it
results in strengthening the interest of the employees through accepting their culture, languages
and way of presenting their thoughts in better way. Thus, resulting in increasing the reputation of
the business through engaging different culture employees at the same platform and also
providing equivalent training which results in increasing the employee's engagement at larger
level.
Theme 2: Ways to manage the cultural diversity in business
According to Dawson (2016) the communication is the effective way which is undertaken
in respect of managing the cultural diversity in business. As the main role which is adapted in
these aspects is by the manager and leaders. As they had to communicate effectively with the
employees, so that they feel to be the part of the company and also shares their ideas and thought
which they feel to get more productivity in business.

Pannia (2020) stated that training can be the major factor which results in managing the
cultured diversity in better perspective as in case of providing the equal training to all the
employees. In this every employee are given chances to attend such training and also participate
in various social events which results in enhancing the group activity. By this manner, the
training is given in context of motivating them to work as team so that task is to be accomplished
within the stipulated time period with better productivity.
As per Wilson and et.al., (2017) stated that the companies policies are another important
aspects in respect of managing the cultured diversity as if the company adapts similar polices for
all the employees working in the organization (Managing Cultural Diversity in the Workplace,
2020). It results in managing the employees interest and also the chances of conflict is reduced
between the employees. For e.g. In case of Primark, the majorly employees which are engaged in
business are from different background and thus the similar policies are imposed in relation to
managing their interest at larger level.
Theme 3: Challenges faced in managing the cultural diversity in context of improving the
organizational performances in business
Hunt and et.al., (2018) highlights that generation gap at work place is one of the major
challenges which is examined under the cultural differences. As in business, every culture people
are engaged and carrying the business, but the changes in work culture affects their working style
and results in decreasing the productivity in the business. Thus, the company faces challenges
regarding managing every generation gap at single platform.
Ottaviano, Peri and Wright (2018) examined that language barriers is another important
perspective regarding managing the different culture people. As every employee had their own
perspective of presenting their thoughts and ideas with each other. Thus, issues raised regarding
understanding their languages or conveying the accurate ideas to the leaders which results in
facing confusion regarding interpreting the ways of presenting the right information.
Lozano and Escrich (2017) interpreted that education and values which they pertained,
also resulting in affecting in managing the cultural difference. As every employee had different
criteria of learning and using such skills at work place in different way (Challenges of Diversity
Management, 2020). Thus, the issues arises regarding keeping all the employees at single
platform. For e.g. in case of Primark, the business is engaged with large number of employees
which belong to different background. Thus, in such manner during the recruiting and training

procedure, it reflects that every employee had different style of thinking and accomplishing the
task. Thus, the issues raised regarding motivating employees to adapt the same procedure to
attain the task.
Research methodology Research types: In this, the researcher had two methods in which they applied the
qualitative method to carry the research work in right manner. The reason behind
choosing this method is that it helps the researcher to select the questionnaire procedure
in which they raise question from the participants regarding sharing the views on the
topic related to the cultural diversity. Research approach: It includes the planning and procedure which is undertaken in
respect of gathering the data which is useful in presenting the topic in right manner
(Clarke, 2018). It includes two methods such as inductive and deductive. Here in this, the
research had applied the inductive method, which is chosen when the qualitative method
is applied. Through this manner, the data are to be gathered from internal sources. Research philosophies: It refers to the belief and thoughts which is useful in context of
gathering the unique information. It includes two methods such as interpretivism and
positivism method. Here researcher had preferred the interpretivism method to carry the
research and this can be undertaken through interpreting the information once they are
gathered through raising the questionnaire. Data collection: This method is mainly adapted in respect of collecting the information
from primary and secondary method. In context of choosing the primary method, the
research is to be conducted through gathering the original information and this can be
undertaken in respect of raising questionnaire (Sherratt and Turner, 2018). In respect of
undertaking the secondary method, it is conducted through taking the data from article or
other author research and then present the information which provide useful data. Sampling: It is undertaken when the company is engaged with large number of
employees and its tough to select the right person to raise questionnaire. In such manner,
researcher had applied the random sampling method, in which they raise question from
the 20 managers of Primark which share the internal information regarding managing the
cultural diversity at work place.

 Data analysis: This method mainly analyses, inspect, monitor and collect the data which
is relevant to the research topic. To carry the research in right way, researcher applied the
thematic method to present the research on the bases of theme. By applying this method,
it results in presenting the research in valid format and also make the research unique
from others. In order to analyse gathered data set prominently tables, graphs and charts
would be used. In this regard, Microsoft excel would be used which in turn helps in
presenting clear view of responses collected. Ethical consideration: Researcher had to maintain the ethics in respect of carrying the
consent form. As the data is to be gathered from various manager and thus, it is necessary
that accurate consent form is to be signed (Coemans, Vandenabeele and Hannes, 2019).
So that, without their prior permission, the data not to be disclosed in the research.
 Reliability and validity: In respect of reliability it refers to the accuracy of the
information which is gathered, as if the data is collected from the 5 consecutive years and
after interpreting the information, the results are provided similar. In that aspects, the
information presented are reliable and accurate. In case of validity, it is stipulated that
data collected must be from authentic sites. So that it reflects the relevant information
which is useful in making the research different and presentable.
LO 3
Data Interpretation
Theme 1: Time duration of working in the organization
Particulars Respondents % of respondents
Below 2 year 2 10.00%
2-5 years 4 20.00%
5-7 year 12 60.00%
Above 7 year 2 10.00%
Total 20 100.00%

Below 2 year 2-5 years 5-7 year Above 7 year
0
0.1
0.2
0.3
0.4
0.5
0.6
10.00%
20.00%
60.00%
10.00%
% of respondents
Interpretation: By referring this chart, it indicates that most of the managers are engaged in the
business for the time period of 5 – 7 years. This indicates that they are familiar with the concept
relating to equality and diversity at work place and also know the impact which arise through this
aspects. By carrying the 5 – 7 years experiences resulting in adapting various new tactics which
results in retaining the employees interest at work places and also managing their interest in
business environment for longer time period.
Theme 2: Cultural diversity concept is to be adapted in the business
Particulars Respondents % of respondents
Yes 3 15.00%
No 16 80.00%
May be 1 5.00%
Total 20 100.00%

15.00%
80.00%
5.00%
Yes
No
May be
Interpretation: By interpreting the data which is gathered from the participants, most of the
managers provided their opinion against this statement that cultural diversity is not to be adapted
in the business. As it results in demotivating other employees to work as a team. It is also
discussed in the literature review that if the employees are diversified, it results in enhancing
innovative ideas at work place (Greener, 2017). But on the other hand results in bringing conflict
between the employees to attain the common objectives.
Theme 3: Factors to be carried under the cultural diversity
Particulars Respondents % of respondents
Language 3 15.00%
Religion 1 5.00%
Gender gap 2 10.00%
All of above 14 70.00%
Total 20 100.00%

Language Religion Gender gap All of above
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
15.00%
5.00%
10.00%
70.00%
% of respondents
Interpretation: From the stated graph, it is indicated that the cultural diversity covered following
aspects such as language, religion, gender gap and thus business is covered with such type of
employees which belongs to different background. As organization adapts such concept in
respect of enhancing the business as if they are covered with different culture people, it results in
more growth in the business.
Theme 4: Ways to be considered to manage the cultural diversity at work place
Particulars Respondents % of respondents
Effective communication 2 10.00%
Training 3 15.00%
Organizing social events 1 5.00%
All of the above 14 70.00%
Total 20 100.00%

Effective communication
Training
Organizing social events
All of the above
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
10.00%
15.00%
5.00%
70.00%
% of respondents
Interpretation: From the stated chart, it indicates that all the above points are needed to manage
the business in better manner such as in case of effective communication, if there is clear and
understandable communication between the employees, it results in managing the cultural
difference in better manner. Similarly, in the case of the training and by organizing social events
which is discussed in the literature review they also help in managing the employees interest
through engaging them in the business activities and also providing them chances to interact with
each other (Bennaceur and et.al., 2018).
Theme 5: Training results in retaining the interest of employees which belong to different
background for longer way
Particulars Respondents % of respondents
Strongly agree 12 60.00%
Agreed 2 10.00%
Neutral 1 5.00%
Strongly disagree 3 15.00%
Disagree 2 10.00%
Total 20 100.00%

60.00%
10.00%
5.00%
15.00%
10.00%
Strongly agree
Agreed
Neutral
Strongly disagree
Disagree
Interpretation: From the above pie chart, the data clearly interpreted that training is the major
criteria which results in retaining the employees interest and also reduces the issues of cultural
diversity in the business. It is also mentioned in the literature reviews, that training helps the
employees to interact with each other and also guide them to work as a team (Holland, 2017). So
that task is to be accomplished in right manner with carrying less risk to accomplish it.
Theme 6: Cultural diversity affects the integrity of the organization regarding enhancing
performances
Particulars Respondents % of respondents
Yes 17 85.00%
No 1 5.00%
May be 2 10.00%
Total 20 100.00%

85.00%
5.00%10.00%
Yes
No
May be
Interpretation: The chart reflect the matters relating to the examining the managers overview on
the matter related to cultural diversity. As if the company prefer to diversify the employees on
the bases of culture, it results in affecting the interest of the employees to provide productive
work. As company gain advantages, if their employees work as a team and also bring innovative
ideas at wok place. Thus, it is necessary that cultural diversity is to be managed, so that more
retention of employees existed at work place.
Theme 7: Challenges faced by organization regarding managing the cultural difference
Particulars Respondents % of respondents
Language barriers 2 10.00%
Education 1 5.00%
Company policies 2 10.00%
All of the above 15 75.00%
Total 20 100.00%

Language barriers
Education
Company policies
All of the above
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
10.00%
5.00%
10.00%
75.00%
% of respondents
Interpretation: From this chart, it is stated that 75% of the majority are in favour of the factors
which resulting to facing challenges by the organization regarding managing the cultural
differences. In context of language barriers, it is one of the major issues as every employee had
different perspective of presenting the views, thus the issues raised regarding not understanding
the languages in right manner. In context of education, it is rare that same technique is adapted
by the professor to guide theirs students. Thus, the criteria of teaching and learning is also
different which results in facing challenges in attempting the work in similar way.
Theme 8: Changes in company policies affects the employees performances in organization
Particulars Respondents % of respondents
Yes 13 65.00%
No 4 20.00%
May be 3 15.00%
Total 20 100.00%

65.00%
20.00%
15.00%
Yes
No
May be
Interpretation: The data which is interpreted from this graph is that the 65% manager agree that
the changes in company policies resulting in affecting the employee’s performances in the
organization. It is also discussed from the secondary sources that the changes in company polices
for employees cause major impact upon the employee and also give rise to cultural issues
(Dawson, 2016). Thus, polices are same for all the employees if they are working at the same
platform.
LO 4
Conclusion
After going through the above study it has been concluded that cited organization used to
adopt cultural diversity in the organization very efficiently. Also, report has concluded that there
is more than one factor which has to be consider by the organization at the time of implementing
cultural diversity in the organization some of the factor are language, gender and religion. On the
same end the study also concluded that there are many different type of measure which has to be
taken by the organization at the time of implementing diversity in the organization, some of the
measure are training, communication. After that the report has also concluded that cultural
diversity also, used to play a very crucial role in enhancing the performance of the organization
in long run. After that the report has concluded that there are many different type of challenges
which are also faced by the organization at the time maintain good sort of cultural diversity in

the organization. Some of the challenges are language barrier, Education and different company
policies of an organization. In the ned the report summarized that maintain a good sort of cultural
diversity in the organization help organisation in enhancing the performance of individual as
well as organization in long run of the business.
Recommendation
By examining the above study relating to managing the cultural diversity in Primark, the
following factors are to be recommended which results in increasing the organizational
performances in better way such as:
 Communication is the best way through which the employees interest can be managed
and thus, it can be undertaken through taking the monthly feedback regarding the work
procedure which they are undertaking. This procedure can be implemented personally by
interacting with the employees and taking reviews about the working environment.
 Organizing outside training or any social events results in building strong committent
between the employees. They interact with each other and also ready to share new ideas
and thoughts which they are felling to bring changes in their working criteria. Through
this manner, employees motivated and trained to work as a team and reduces the risk
which arise through not working with each other.
 In business, the interest of the employees are engaged if they get the equal treatment and
also the polices of the business are equal for all employees. The reason of conflict is
raised if one employee, if they are working at the same post are treated in better way and
also given various liberty as comparison to other. In such case the conflict raised and
that's the reason it results in affecting the organization performances. Thus, the similar
policies are designed for all the employee and also same opportunity is given, if they are
attaining any of the task. Through this manner, the employees are treated to be the part of
the business and also enhances the growth opportunity at work place.
Reflection
Conducting this report has helped me in understanding many things. Such as I have earned
good sort of knowledge about the topic. As in past I was not having that sort of knowledge about
the same topic in the past. Also this report has helped me in understanding different knowledge

about how to conduct research for the organization. This knowledge will help me at the time of
conducting any other research in future for any other or same issue faced by the organization.
There were many different type of skill which was also learnt by me in the study,
communication skill is one skill which was enhanced by me. As this has asked me to
communicate with the different team member in the organisation, at the time of consulting any
issue faced by me. Also this report has help me in building good sort of sourcing skill as well.
As this report asked me to source variety of different information from different sources to
conduct the research in the organisation. This has helped me in getting good idea about variety of
the different sources through which information can be gather. Another skill which was
developed by me was the analysis skill, as this report has asked me to analysis variety of the
different information, which has helped me in understanding different aspect of analysing data.
There are various limitations of the report also, as the time allotted for the report was not
that sufficient, but with the help of the team in the organisation. I was able to complete the
project on time. Also, there was many issue regarding selecting the best source through which
information can be gather for the project, but by seeking help of different tutor and seniors in the
organization, I was able to get the best available information from the source to collect different
information regarding conducting a successful study in the organization.
Alternative methodology
 There were many different type of methodology option which was also available in front
of scholar to carry out the outcome of the research. Scholar was having option of
choosing quantitative research in the study, it would have helped the scholar in providing
good sort of prove to the statement made on the basis of the study, but at the same time it
would become to tougher for the scholar to present the result of the research on the basis
of the quantitative data present in the study. So scholar has gone through qualitative
research type in the study, to conduct study.
 Scholar was also having the option of selecting deductive approach to conduct the study
in the issue faced by the researcher. This would have also enhanced the quality of the
study, as deductive approach would have helped the scholar in getting already tested
theory to conduct the research, this would have eventually helped the scholar in getting
more relevant outcome of the research. At the same time this theory is not that useful for

the type of study selected for conducting the research, as a result organization has
selected inductive approach to conduct the study in the market.

REFERENCES
Books and Journals
Bennaceur, A. and et.al., 2018, May. Issues in Gender Diversity and Equality in the UK.
In Proceedings of the 1st International Workshop on Gender Equality in Software
Engineering. (pp. 5-9).
Clarke, D. A., 2018. Place in research. Theory, methodology, and methods.
Coemans, S., Vandenabeele, J. and Hannes, K., 2019. Upcycling as a co-creative sensory
research methodology. In European Congress of Qualitative Inquiry, Date: 2019/02/13-
2019/02/15, Location: Edinburgh, Scotland, UK.
Dawson, A., 2016. Religious diversity and the shifting sands of political prioritization:
Reflections on the UK context. In The Politics and Practice of Religious Diversity. (pp.
147-166). Routledge.
Göncz, L., 2020. Should we save languages or their speakers? Decreasing linguistic and cultural
diversity in heterogeneous Central-Eastern Europe: a psychological problem. Diaspora,
Indigenous, and Minority Education, pp.1-13.
Greener, S., 2017. Cultural diversity and learning technology. Interactive Learning
Environments. 25(8). pp.947-948.
Holland, K., 2017. Cultural diversity and professional practice. Cultural Awareness in Nursing
and Health Care: An Introductory Text.
Hunt, V. and et.al., 2018. Delivering through diversity. McKinsey & Company Report. Retrieved
April. 3. p.2018.
Lozano, J. F. and Escrich, T., 2017. Cultural diversity in business: A critical reflection on the
ideology of tolerance. Journal of Business Ethics. 142(4). pp.679-696.
Ottaviano, G. I., Peri, G. and Wright, G. C., 2018. Immigration, trade and productivity in
services: Evidence from UK firms. Journal of International Economics. 112. pp.88-108.
Pannia, P., 2020. Claiming cultural diversity in courts. Exploring judicial strategies to elude the
“cultural question” in Italy and the UK. DPCE Online. 41(4).
Sherratt, F. and Turner, M., 2018, June. Exploring the hidden social consequences of working in
construction with Q Methodology: Developing a study for Australia and the UK.
In Proceedings of the CIB W099 and TG59 Conference.
Wilson, D. S. and et.al., 2017. Cultural diversity really is like biological diversity: reply to
comments on The Nature of Religious Diversity: A Cultural Ecosystem
Approach. Religion, Brain & Behavior. 7(2). pp.169-174.
Online
Challenges of Diversity Management. 2020. [Online]. Available through:
<https://smallbusiness.chron.com/challenges-diversity-management-3044.html>.
Managing Cultural Diversity in the Workplace. 2020. [Online]. Available through:
<https://www.diversityresources.com/managing-cultural-diversity-in-the-workplace/>.

APPENDIX:
Questionnaire
Name:
Age:
Gender:
Q1) From how long you are working in the organization?
 Below 2 year
 2-5 years
 5-7 year
 Above 7 year
Q2) Do you think that cultural diversity concept is to be adapted in the business?
 Yes
 No
 May be
Q3) What according to you, comes under the cultural diversity?
 Language
 Religion
 Gender gap
 All of above
Q4) What are the ways you find to manage the cultural diversity at work place?
 Effective communication
 Training
 organising social events
 All of the above
Q5) Do you agree that training results in retaining the interest of employees which belong to
different background for longer way?
 Strongly agree
 Agreed
 Neutral
 Strongly disagree

 Disagree
Q6) Is the cultural diversity affects the integrity of the organisational regarding enhancing
performances?
 Yes
 Neutral
 No
Q7) From your view, what are the challenges which is faced by organization regarding
managing the cultural difference?
 Language barriers
 Education
 Company policies
 All of the above
Q8) Is the changes in company policies affects the employees performances in organization?
 Yes
 Neutral
 No
Q9) What according to you is the best way to be recommended to the Primark regarding
managing cultural diversity at work place?
…..............................

Research Proposal Form
Unit Unit 11 – Research Project

Section One: Research title, aim, objectives, questions
Title or working title of research project
Topic: To investigate the practices that is associated in managing the cultural diversity at
workplace in context of improving organizational performance in the retail sector.
Aim:To identify the ways of managing the cultural diversity at workplace with regard to
improving organizational performance in the context of retail sector: A study on Primark.
Objectives:
 To understand the concept of the cultural diversity at work place
 To investigate the practices that is associated in managing the cultural diversity in
business
 To assess the challenges faced in managing the cultural diversity with regard to
improving the organizational performances in business.
 To recommend the best ways which is undertaken by Primark in respect of managing the
cultural diversity at work place.
Research question:
1. What is the meaning of the cultural diversity at work place?
2. What are the ways that is undertaken to manage the cultural diversity in business?
3. How the challenges faced in managing the cultural diversity with regard to
improving the organizational performances in business?
Section Two: Reasons for choosing this research project
The main reason of conducting this research by selecting this topic is of managing the cultural
diversity. As lot of companies are facing this issues in respect of managing the ethics and values at
work place Thus, the reason of selecting their topic resulting in examining various ways which is to be
adapted by companies in respect of increasing the employees interest at work premises. The reason of
conducting this research now is that due to changes in time, companies are adapting various ways to
enhances the employee's engagement at work place. So, it's interesting to know that which techniques
adapted by companies and how they apply to gain major advantages in business. The reason of
choosing this topic now is that lot of authors had already gathered the information which is relevant to
this topic. Thus, its simple to get the relevant and authentic information which is used in this research
and also interpret the data to present the research in better format.

Section Three: Literature sources searched
Guillaume and et.al., (2017) stated that by adapting the procedure of cultural diversity, it
is mainly adapted in respect of appreciating the capability and skills of the individual. Through
this manner, the company get the skilled and trained person who are carrying the ethics and
values which they attained at the work premise. In respect of managing the cultural diversity, it
results in getting innovative ideas in the business and also increases the employees interest to
retain at work place for longer time period.
Ozturk and Tatli (2016) argued that by differentiating the employees at work place, it
results in getting distraction between the employees regarding scheduling work or achieving task
as a team. If employees are diversified from their culture, it results in bringing lack of
productivity in business as every person had different criteria of attaining the task and thus
resulting in causing confusion in attaining the task in right manner.
According to Khan and et.al., (2019) the ways which is undertaken in managing the
cultural difference is relating to the enhances the communication skill between the employees
and senior staff. Through this manner, by providing flexibility regarding sharing views and
thoughts resulting in gaining employees engagement in the business. Training is another
important way in which the cultural diversity is managed as by motivating the employees to
work as team and attain the task in similar way (Bulmer and Solomos, 2017). In context of
bringing awareness in the business, resulting in managing the different behaviours of the
employees in right manner. As this can be managed through organizing the cultural function or
any social events in which the co-workers are given opportunity to interact with each other and
gain knowledges of the latest trends emerging in market.
Goswami and Rangaswamy (2019) viewed that language barriers is one of the major
challenges which is faced by the company regarding managing the interest. As every employee
had different perspective and thoughts of adapting the work and thus they carry the different
style of communicating the information to others. In such way, the challenges which is faced by
company is relating to not understanding the languages and thus through this manner, the impact
on productivity is raised by not working in the right direction.
As per the Ashe and Nazroo (2017), the challenges are resulting to the coordination
as the criteria of understanding and conveying the views is different. Thus, the major
challenges which is faced by the supervisors regarding coordinating with the team to

motivate them to attain the common goal. The another challenges which is faced in
managing the organization performances is relating to the education. As employees working
in the organization are from different filed and thus carry the education and graduation from
different university, Thus, the criteria for working and understanding the things is also
different.
Section Four: Activities and timescales
Activities to be carried out during the research project
(E.g. research, development and analysis of ideas, writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation, writing the report):
How long this will take:
Activity 1th
Wee
k
2nd
Wee
k
3rd
Wee
k
4th
Wee
k
5th
Wee
k
6th
Wee
k
7th
Wee
k
8th
Wee
k
9th
Wee
k
10th
Week
11t
h
W
ee
k
Selecting
the topic
for research
Preparing
literature
reviews by
using
secondary
sources
Selecting
methods
from the
research
methodolog
y

Relevant
Factors are
identified
Once
factors are
determined,
Questionnai
re is
prepared.
Collects
facts and
information
relevant to
that topic.
Analysed
them by
using
thematic
method.
Rechecked
the data and
information
before
submitting.
Submit the
final report.
Milestone one: LO2

Target date (set by tutor):
Milestone two: LO3
Target date (set by tutor):
Section Five: Research approach and methodologies
Research types: Research methods refers to the strategies or process which is adapted by the
researcher regarding conducting the research in better manner. It includes two parts qualitative
and quantitative method. Researcher will choose the qualitative method in which they raise the
questionnaire from the participants regarding gathering the original information (O'Brien and
Pipkin, 2017). Through this manner, they gather the relevant information relating to managing
cultural diversity.
Research approach: It defines with accurate planning to gather the information which is useful
in presenting the research. It covers two parts such as inductive and deductive methods.
Researcher will apply the inductive method in which they proceed with the research through
gathering the information from the internal sources. The another reason of choosing this method
is that if the qualitative method is used that inductive method is to be applied by the researcher.
Research philosophies: This method is mainly based on belief and thoughts which is carried
by the researcher regarding managing the research topic in better way. It covers two aspects
such as interpretivism and positivism. Here, researcher will prefer the interpretivism method to
carry the research and the reason of preferring this method is that it results in interpreting the
information which results in getting the reliable and accurate information.
Data collection: It is the process of gathering and collecting the relevant data which is useful
for the researcher. It covers two ways such as primary and secondary. Primary is used to collect
original data while secondary is used to collect data from authors, magazines, article. T9o carry
the research in better way, researcher will choose both the methods to collect information
related to cultural diversity (Sigfrid and et.al., 2018).
Sampling: This method is applied where there are large number of population and its tough to
collect data from all the people. Thus, sampling is used and in this, researcher will prefer the
random sampling methods in which data is collected from the 20 manager of the Primark.
Data analysis: It refers to the process of inspecting and analysing the information which is
collected. It covers two method such as thematic and non thematic method. Researcher will
apply the thematic method in which the data which they collected, relevant to cultural diversity

are to be presented on the bases of theme.
Ethical consideration: Ethics refer to the norms or standards which is to be carried by the
researcher during conducting the research. In this research, researcher will carry the consent
form regarding not disclosing any of the information which they collected from the manager for
the particular research (Kumar, 2019).
Reliability and validity: It refers to the two methods which determines the integrity of the
research. By applying the reliability refer to getting the reliable results if the data is to be
collected from previous 5 years data. In case of validity, the results which are collected
must be valid and also the sites from which the data are interpreted must provide accurate
information.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: (date)

REFERENCES
Books and journal
Ashe, S. and Nazroo, J., 2017. Equality, diversity and racism in the workplace: A qualitative
analysis of the 2015 race at work survey. Online: http://hummedia. manchester. ac.
uk/institutes/code/research/raceatwork/Equ...(accessed: 7 April 2017).
Bulmer, M. and Solomos, J. eds., 2017. Multiculturalism, social cohesion and immigration:
shifting conceptions in the UK. Routledge.
Goswami, S. and Rangaswamy, E., 2019. MANAGING CULTURAL DIVERSITY AT
WORKPLACE: THE HR CHALLENGE AND ITS IMPACT ON ORGANIZATIONAL
PERFORMANCE-A STUDY OF SINGAPORE. International Journal on Recent Trends
in Business and Tourism. 3(2). pp.96-105.
Guillaume, Y. R. and et.al., 2017. Harnessing demographic differences in organizations: What
moderates the effects of workplace diversity?. Journal of Organizational Behavior. 38(2).
pp.276-303.
Khan, N. and et.al., 2019. Diversity in the workplace: An overview of disability employment
disclosures among UK firms. Corporate Social Responsibility and Environmental
Management. 26(1). pp.170-185.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
O'Brien, P. S. and Pipkin, F. B. eds., 2017. Introduction to Research Methodology for Specialists
and Trainees. Cambridge University Press.
Ozturk, M. B. and Tatli, A., 2016. Gender identity inclusion in the workplace: broadening
diversity management research and practice through the case of transgender employees in
the UK. The International Journal of Human Resource Management. 27(8). pp.781-802.
Sigfrid, L. and et.al., 2018. Rapid research needs appraisal methodology.

Appendix
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned
if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with
your Unit Tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic Details
Project title: To investigate the practices that is associated in managing the cultural diversity at
workplace in context of improving organizational performance in the retail sector.
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
College: ...................................................................................
Intended research start date: .............................................
Intended research end date: .............................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews:  Questionnaires:  Observations:  Use of Personal Records: 
• Data Analysis:  Case Study:  Survey:  Narrative Enquiry: 
• Other (please specify): ....................................................................................................................................................................

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Adults: 
How will participants be recruited (identified and approached)? Through random sampling
procedure
Describe the processes you will use to inform participants about what you are doing:
participants will be informed with help of direct communication or through emails.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires / interviews: Will participants be given the option of
omitting questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from
this.
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
Will you debrief participants at the end of their participation
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes:  No: 

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with Data
Protection Act (2018) Yes:  No: 
Who will have access to the data and personal information?
During the research: Where will the data be stored?
Will mobile devices such as USB storage and laptops be used? Yes:  No: 
If yes, please provide further details: After the research: Where will the data be stored? It
will be stored in laptop and pendrive.
How long will the data and records be kept for and in what format? Will data be kept for
use by other researchers? Yes:  No: 
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
as a result of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes: 
No: 
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes:  No: 
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may