Primark: A Business Analysis of a Fast Fashion Giant

BUSINESS ESSENTIAL PRIMARK
1

Table of Contents
Introduction......................................................................................................................................3
Overview of the Company...............................................................................................................4
Porter’s Five Forces Analysis..........................................................................................................5
PESTEL Analysis............................................................................................................................6
Value Chain Analysis......................................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
2

Introduction
Organisational processes in the business environment must ensure that a company is able to earn
a competitive advantage, which can be extended in the form of more effective services to the
customers. The company can earn a competitive advantage by positioning itself in the market in
an effective manner and by providing goods and services at the competitive price structure. A
supply chain network must also be analysed to understand how responses to the market are most
effective. This assignment has used the organisation, Primark to understand how this
organisation can effectively tweak market services to achieve effective economic success over a
period of 2-5 years.
3

Overview of the Company
Primark is an Irish accessories and retail organization that is a subsidiary of the AB Foods
(Associated British Foods). Headquarter of this organization is in Dublin. Arthur Ryan founded
this company’s first physical store along with his business partner named Micaela Mitchell.
Primark is specialized in providing a wider range of services and products involving new born
and children clothing, adult clothing products, various home appliances and confectionary. This
organization is a provider of various quality services and products at a low cost. Primark has
around 350 physical stores all around the globe. The largest Primark store is situation
Manchester, England. According to the current market research, this organization has gained
total organizational revenue around £5,949million. On the other hand, as one of the leading retail
market giant in UK and well-known retail brand across their domestic market, this company has
more than 68,000 employees working in their stores around the world. Primark’s code of conduct
is the support for the ethical trade and environmental sustainability program that the
organizational management of Primark wants to launch in near future (Primark.com, 2018). As
per the operations and brand value of this company, it could be said that, Primark not only
focused in getting profitability from the market but also they are interested in setting an example
of sustainable business by influencing society and customers through their business ethics and
objectives.
4