This presentation discusses the SOSTAC model applied to Primark's expansion in the Indian retail market. It covers the situational analysis, objectives, strategy, tactics, action, and control. The report also includes references used for research.

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Assess the viability of introducing a chosen company to a different country using the SOSTAC framework, including situational analysis and objectives.

Discover how Primark expanded in India using the SOSTAC model. Analyze the situation, set objectives, plan strategy, take action, and control outcomes.

SOSTAC Model for Primark's Expansion in Indian Retail Market

This presentation explores the SOSTAC model for Primark, a fast fashion retailer headquartered in Dublin, Ireland. It covers situational analysis, objectives, strategy, tactics, action, and control, and includes a SWOT analysis of Primark. The presentation recommends a growth strategy of market development for Primark in India, and suggests tactics such as expanding its online presence. The presentation concludes with the importance of effective marketing and business strategies for Primark to attain its objectives and goals.

SOSTAC Model for Primark: Situational Analysis, Objectives, Strategy, Tactics, Action and Control

Principles and Practices of Marketing- PPM

This article discusses the international marketing mix strategy for Morrison Supermarket in India. It explores the different product, pricing, promotion, and distribution policies that the company can implement to expand its market in the country.

Anglia Ruskin University

Finance

SOSTAC Model for Primark's Expansion in Indian Retail Market

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