Principles and Practices of Marketing PPM

Principles and Practices
of Marketing PPM

Table of Contents
INTRODUCTION ........................................................................................................................1
MAIN BODY ................................................................................................................................1
Business overview - ...................................................................................................................1
Marketing mix of consider company - .......................................................................................2
Reflects strategic decisions and relevant taught theories in its marketing efforts. ....................4
CONCLUSION .............................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Marketing Is the term which includes all sources and a set of the actions that are essential
to direct and facilitate the flow of goods and services from manufacturer to users. Business
owners merchandising as a management features to make strategy, promote and deliver goods
to the users or buyers (Liu and et. al., 2019) . Human practices , finance and administration is
the prime resources in marketing. It starts with determination of buyers wants and then
satisfying those wants via goods and services. The current concept of marketing is buyer
oriented and concentrated on having profit and raising sales by fulfilling needs and wants of
the users. The employees of this department aims to satisfy the needs and wants of the buyers
and hence, searching out users wants is the initial mark for all marketing activity. In
beginning with buyer and ends up with user satisfaction of goods and services. This tends in
making them a loyal users of the brand . It serves a large scale production, occupation
possibility ad social well being. This report is based on the PRIMARK, it is clothing brand
which deals in kids and women wear. It was founded in 1969 in Dublin Ireland it serves
services in global countries. In this report will cover marketing strategy and marketing mix of
the consider company after that it will cover the concept of the marketing strategy .
MAIN BODY
Business overview -
Primark is the British company which is an Irish retailer founded by Sir Alferd
brown. The company operates in Australia, Belgium , France and many more places. They
serves services in many countries . It is treated as a international brand , it acts clothing
retailer. In subsidiaries they deal as British food processing company it was initially
established in June 1969 in Mary street. All of an organisation sells is created particularly for
the company. It has its own brand names. It majorly sells clothes in the market. They keep
updating there designs and trends so that the users being there loyal users. It has many stores
and other outlets so that the consumers can reach easily. They also take care of social well being
in the nation . Company offers a diverse range of goods considering baby, women wear ,
menswear , home wear and accessories, footwear and beauty products and confectionery . It
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owns 384 stores in 13 nations. The company launched its first store in derby Ireland island
England. It provides the quality products and goods (Nurfajri and Suhaimi, 2020) .
Marketing mix of consider company -
In order to understand the marketing strategy the company uses the marketing mix
which is a set up of selling tool utilised to attracts the demand for the goods. The initial
formula of the marketing mix considers seven factors (Liang and et.al., 2019). It refers to the
tactics refers to the marketing activity that they have to satisfy users requirements and
position that serving clearly in the mind of the user. It includes the demands and wants of
the buyers so that they can satisfy them. Here are some factors that are listed in below -
1. Products - it states with the company manufacturers and is improved to reach the
base requirements of the purchaser. The issues is to make the correct units of
advantages that reaches this requirements. These can be touchable and non touchable
goods. Each goods has its life cycle that considers the levels of improvement
establishment , growth and decline. All of the levels needs particular marketing
decisions. Other crucial point is a goods rivalry benefits, it also states the goods
benefits, it assist to expand the company market segment and to raises the value. In
case of primark , the company product line are women, men kids, baby and many others
each goods has a huge value of services and version making the goods mix very
extensive. It often includes new goods are closely its existing goods lines. It offer
broad range of goods and basic styles entreaty to users from various pass of life.
2. Price – It is not easily the value of the services for the purchaser it is a point kof
communication among the producer and the user. Value states the goods position in the
market, detailing the customer regarding the users level, various valuation strategies
could be utilised. In relation of primark , it targets the value seeking users and
commits them to keep up with the current trends. It serves attractive affordable
values that influence attract millions of buyers. It is due to the economies of range
and the production of goods in many nations.
3. Place - the factor of location designs the approach of the goods distribution and
includes the supply chain which delivers the goods from the manufacturers to the
buyers . The goods can be sell straight to the users of the producer . The shop can be
physical or virtual. It is stated on the basis of distinctive feature to the good sold. The
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