Business Research: Data Collection Methods and Techniques Report

This report provides a comprehensive overview of data collection methods essential for business research. It delves into the distinctions between primary and secondary data, detailing the processes of collection, advantages, and disadvantages of each. The report explores various data collection techniques, including sampling methods, questionnaire design (both open and closed methods), and interview strategies. Furthermore, it emphasizes the importance of literature review within the research process. The report also discusses the significance of sampling and the differences between finite and infinite populations, along with the objectives of sampling. Finally, it highlights the steps involved in utilizing secondary data effectively and provides insights into various secondary data sources.