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Primary & Secondary Research

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Added on  2020-10-22

Primary & Secondary Research

   Added on 2020-10-22

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Research Project
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Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature review.........................................................................................................................1P2 Research methods and conduct primary and secondary research..........................................4TASK 2............................................................................................................................................5P3 Primary and secondary research using appropriate methods for a business research project.....................................................................................................................................................5P4 Analytical tools to analyze research findings and data..........................................................6TASK 3..........................................................................................................................................16P5 Research outcomes in an appropriate manner.....................................................................16TASK 4..........................................................................................................................................16P6 Effectiveness of research methods applied for meeting objectives.....................................16P7 Alternative research methodologies.....................................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
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INTRODUCTION Digital technologies has changed the method through which organization conduct theirbusiness through enabling small company's business to the competition level of largercompanies. There are various methods, techniques and technologies opted by a businesscompany that assist a business organization in achieving their business objectives and operationsin more significant manner (Kane and et. al., 2015). The major purpose of this report is tounderstand, investigate, evaluate and consider various levels and elements of digital technologiesthat can aid in achieving their business objectives in more fundamental way. TASK 1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature reviewEach organization want to increase their profitability as well as high market share thusenhance sustainability at market place. They develop strategies to increase product quality whichhelps to gain higher customer's satisfaction as well as produce good that are able to meet needsand demand of potential clients effectively. Numerous functions and divisions of company areinfluenced by the disruption of digital technologies in business such as operation system andcost, communication, consumer base, productivity level outsourcing and collaboration etc. Thisreport of research is very significant as information and in-depth study of digital technology canassist an organization can achieve their business objectives along with further outcome. Digitaltechnologies can assist in achieving their business target through implying digital technologies asthis has changed the way of functioning and operating a business organization (Kane and et. al.,2015). Talent Plus can meet their targeted outcome, better employee performance andproductivity of company.Research AimsThe aim of this report is to analyze the impact of digital technology on businessperformance and employee productivity: A case study of Talent Plus. Research ObjectivesThis is required to determine the research objectives in order to carry out appropriatefindings in factual and authentic manner which are discussed as below: 1.To assess the influence of digital technology on the activities and operations of business. 1
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2.To investigate the stages which company have to go through for the transformation ofdigital disruption. 3.To understand the digital technology impact on employee productivity and businessperformance. Research QuestionsThis is essential to formulate the research question in regard of managing the procedureof research and reach to certain outcome. Here are mentioned some of the major componentsmentioned as below: What are the influence of digital technology on the activities and operations of business. Which are the stages that a company should go through for the transformation of digitaldisruption. What is the impact of digital technology on employee productivity and businessperformance. Literature review is a text of information which are already exist at market place.Research in a depth study of selected topic to draw valid conclusion. Various writer and authorshave significant information about some area and topic. This section of whole research are helpsto researcher to carry out whole task activities in an effective as well as right manner so thatoutcomes are collected to know more about impact of digitalisation and innovation on smallscale firm performance (Yoo and et. al., 2012). In this part of investigation proper discussionshould are done with different kind of professional people like writers, authors and researcheretc. to take viewpoints.The influences of digital technology on the activities and operations of businessVarious kind of digital technology may create impact on organisation performance aswell as productivity. Some impact of digital technology on business operations and activities areexplain as follows: Impact of operation cost: When management of the Talent plus used latest technology atwork place, then they can reduce operations cost. Through this, they are achieved economic ofscale which helps to provide low price product to their potential customers. 2
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Improved communication: Through implementation of technology and innovation atwork place, management of Talent plus capable to improve their communication process with inan organisation as well as outside with their potential clients (Westerman, Bonnet and McAfee,2014). Increased productivity: Latest techniques helps to improve production process thatproduce high quality product and services. Because, it reduces complexity of task and makeaccuracy in whole work. Explain stages of digital transformation within an organisationTo implementing digital technology at work place management of an organisationdevelop stages and follow them to execute strategies effectively at work are. Stages of digitaltransformation are explained as follows: Business as usual: Company are operating their business activities with familiar legacyperspective of technology, customers, business model, metrics etc. and believing that these allremains the outcome of digital relevance. Present and actives: Management of an organisation has developed strategies to runbusiness task in an adequate manner. They are conducting experimentation which are drivingdigital literacy, creativity and albeit disparately. Formalized: They develop strategies and plan to execute innovation and technology atwork place. Management of an organisation analysis resources in order to manage all work(Topol and Hill, 2012). Converged: Developing ideas as well as strategies are implementing to work effectivelyin given time frame. New infrastructure of company take shape as business process, role, supportsystem, expertise, model etc. Innovative and adaptive: Digital transformation become way of completing businessactivities to gain common goals and objectives. A new ecosystem are implanted to knowtechnology and market trends. Digital technology impact on employee productivity and business performance Digital technology may create impact on organisation as well as employee’s performanceand productivity. Through providing accuracy in work as well as able to develop high qualityproduct and services that enhance customer's satisfaction at market place. It is some managementresponsibilities to execute technology at work place in an effective ways in order to produce high3
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quality product and services. Thus increase customer's satisfaction as well as higher market shareas compare to their competitors in a specific period of time. P2 Research methods and conduct primary and secondary researchIt is a most main research part which aid in investigating further moving towards a rightdirection for achieving proper results or outcomes. This research part has many applicationswhich has research value and its different activities (Terzi, 2011). This research aspects isclassified different elements which are evaluated are as under: Qualitative research: In this, the researcher gather various data and information fromsurvey, group discussion, interviews and many more. All these are important for investigator toevaluate the appropriate results. Quantitative research: It is important method for researcher to collecting data andinformation in numerical form. This will help researcher to know about market trends in whichresearcher easily develop an effective strategies to produce quality goods and services. As itincludes questionnaire, in depth interview and many more. All these are help in gatheringrelevant data and information in appropriate manner. Data collection is an effective process of gathering data and information in effectivemanner. As the main motive of this section is to maintain the records for taking better decision. Primary method: This type of method is relate with first hand source in which researchergather data and information through case study, survey, observation and many more. Mainly theresearcher use primary data to prepare questionnaire. In this they designed open ended and closeended questions for gathering data in effective manner. Secondary method: Under this method, all the data and information has gather through existing data like books, newspaper, journals and many more. This will help investigator at the time of gathering data which may lead in attaining positive outcomes. Sampling: This encompasses on selecting a sample that replicates from a public as wellas original population. It can be undertaken as non-probabilistic or probabilistic within naturewhich is appropriate for the work of research. The current research is based on techniques ofpurposive sampling as it is implemented by researcher in context of effective outcomes as wellas result in a given time. For specific sample size of research is 40 consumers are used incollecting effective outcome by respondent’s opinions. 4
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