logo

Case Study of Dove and Sure: Marketing Strategies and Comparison

   

Added on  2023-01-04

9 Pages1955 Words32 Views
principles of marketing

Executive summary
This report has covered a case study of Dove and sure . Dove brand is An American
multinational personal care brand it is owned by Unilever and this company was oriented in the
United States. On the other side Sure is an Australian deodorant company and the manufacturer
plant is owned by British company called Unilever

Table of Contents
Introduction...............................................................................................................................................4
Main body..................................................................................................................................................4
STP strategic approach............................................................................................................................4
Marketing mix of dove and Sure.............................................................................................................5
Conclusion and recommendation.............................................................................................................8
References..................................................................................................................................................9

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
4 Ps of Marketing Mix - Assignment
|11
|2421
|408

Marketing Mix Strategies of Dove and Sure Deodorants for Women
|8
|2016
|66

Principles of Marketing: A Comparison of Dove and Sure Deodorant's 4Ps Marketing Mix
|9
|2119
|362

Comparative Analysis of Marketing Mix Parameters of Dove and Sure
|11
|2050
|487

Marketing Mix: DOVE and SURE Deodorant
|8
|2131
|485

Principles of Marketing: A Comparative Analysis of Dove Soap and Baylis and Harding Soap
|11
|2329
|102