Promotional Activities and Marketing Theories in Morrisons

Principal of Marketing
- Resit 1

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
TASK 1 ................................................................................................................................................3
Discuss various promotional activity that occurs at different aspects.............................................3
TASK 2 ................................................................................................................................................8
Explain various marketing theories which are applied by organisation..........................................8
CONCLUSION..................................................................................................................................12
REFERENCES...................................................................................................................................13
Books & Journal:...........................................................................................................................13

INTRODUCTION
Marketing is a wider as well as broader concept includes various activities such as
advertising, selling, storing etc. With changing period of time, firms are using this concept as
integral part of business (Cummins, 2016). Morrisons, a largest supermarket multinational
organisation headquartered in UK. It is being considered as fourth largest chain of supermarkets
after Tesco and Sainsbury. This report comprises of promotional activities, customer facing facing
touchpoints, external spaces, digital platforms and promotion through third parties. Then, further it
also involves marketing theories which firm uses. It is necessary to focus on principles because they
provide appropriate directions to organisations for accomplishing objectives. With help of principles
of marketing, it is easier to identify potential end user as well as market. It is necessary to be active
so that they activities are being carried out in correct way.
MAIN BODY
TASK 1
Discuss various promotional activity that occurs at different aspects
In this competitive market, it is necessary to focus on promotion activities so that it is
possible to survive in market for longer period of time. Promotion is technique which is used by
entities for advertising their product or services (Tontuș, 2018). In relevance with selected firm,
they use these promotional activities in most efficient way. It is duty of manager to make ensure that
most suitable option are be4ing adopted. It is often seen that customers easily get attracted towards
a brand when they are see posters, advertisement, or promotions within the market place. Thus, it is
crucial for firm to focus on their promotional activities so that customers are aware of the brand. It
is not possible for any company to survive without implementing strategies or tactics. Principles
guides and directs businesses what, why and how to do something. Many entities uses these
principles so that productivity of business increases.
Promotion Mix policies-
It is defined as promotional tool used by companies to create or maintain demand or
preference for products and goods. It includes several methods such as advertising, personal
selling, public relations, directing marketing and sales promotion. It depends upon enterprise to
select or focus on which approach or all methods can be adopted by entity if level of competition is
high. These are to be used so that public is ware about entity or product that they they physically
present. The undertaken report is based upon how enterprise uses promotional activity. These
policies assist in development of other functions and operations also.
Promotional activity-

At customer facing touchpoints- Touchpoints are defined as a time form which a
customer come in contact with product or brand. Customers touchpoints such as searching of brand
through online ads, ratings, e-commerce websites retail stores etc. They gives a brief analysis of
why or what the end users are looking for. Through this, resources are used accordingly by
enterprise (Suryawanshi, 2020). In relation Morrisons, they focus on these touchpoints as it helps
them to carry out the decision making is proper manner. In their stores, chosen company promotes
their product through their stores, sales man by highlighting product specification or features. After
analysing these touchpoints they focus on them with proper considerations. This also help them to
target their potential market as well as end users in effective way. Thus they mostly use other stores
such as local stores of street market to promote their product.
Evidence- From the above given picture, it has been seen that the entity keep it self regular
updated on social sites and internet to attract end users. Moreover, they too use social platform as
their crucial tool for promotions (Edmondson, 2019). (Manager of company make assures that
suitable tools are being used & provide reliable information to public. By focusing on touchpoints
they also put attention on customers needs and demands. Also, they use local streets and shops for
advertising product or services. They are to be adopted so that sales and profit level of business
boost up at rapid scale.