This report discusses about brand extension by Cadbury in Potato chips segment. Secondary research is used in majority of the project and it shows that company should enter in this segment by selling healthy snack. Company will use their brand name and product will be named Cadbury Chips.

MG412 Principles of Marketing

Develop a 10 minute group presentation and a 1000 word report on a brand extension, demonstrating knowledge of STP marketing planning process and identifying key components of the marketing environment.

Cadbury's brand extension into the potato chips segment is supported by secondary research, suggesting a potential for success with a healthy snack named Cadbury Chips.

Brand Extension by Cadbury in Potato Chips Segment

This report discusses about brand extension by Cadbury in Potato chips segment. Secondary research is used in majority of the project and it shows that company should enter in this segment by selling healthy snack.

Business Development

Banking Principles and Practice

This presentation discusses Cadbury's brand extension idea of launching a range of chips in the market. It covers the background of Cadbury, their brand values and promotional activities, explanation of the new product, identification of the proposed target market, key trends and PESTEL issues that have influenced the brand extension idea, comparative analysis of suggested brand extension, and references. The presentation is relevant to the subject of Principles of Marketing.

ABM College of Business and Technology

Brand Extension Idea for Cadbury: Launching Range of Chips in the Market

This report explores the concept of brand extension for Cadbury, including the existing brand and brand values, target market analysis, and the launch of a new product in the savoury products market.

Brand Extension

1000 words report along with 10-12 slides of presentation

Brand extension

PowerPoint Presentation

This report discusses the principles of marketing and brand extension strategy for Cadbury, a famous brand offering a range of products in its portfolio such as chocolate drinks, chocolates, and biscuits. The report highlights the company's plan to launch a range of chips products in the market and compete with its biggest competitor, Walker Chips. The report also covers the company's existing brand and brand values, Kraft identity prism model, target market, and analysis of the new market, including trends.

Principles of Marketing for Cadbury: Brand Extension Strategy

This presentation discusses the concept of brand extension and its significance for a company. It explores the strategies and factors to consider when launching a new product. The case study focuses on Cadbury's brand extension into soaps. The target market, market analysis, and competition are also discussed.

Brand Extension by Cadbury in Potato Chips Segment

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Brand Extension by Cadbury in Potato Chips Segment

Brand Extension Idea for Cadbury: Launching Range of Chips in the Market

Brand Extension

Brand extension

Principles of Marketing for Cadbury: Brand Extension Strategy

Brand Extension