logo

Principle and Practices of Marketing - Matalan

13 Pages1052 Words48 Views
   

Added on  2023-01-11

About This Document

This presentation provides an overview of the principle and practices of marketing, with a specific focus on Matalan. It covers situational analysis, objectives, strategies, tactics, action, control, justification, and references.

Principle and Practices of Marketing - Matalan

   Added on 2023-01-11

ShareRelated Documents
Principle and Practices of
Marketing
Matalan
Principle and Practices of Marketing - Matalan_1
Table of Contents
Introduction
Situational Analysis
Objectives
Strategies
Tactics
Action
Control
Justification
References
Principle and Practices of Marketing - Matalan_2
INTRODUCTION
Marketing is the strategic business process through which a business
organisation promotes and advertises their goods and services to the
consumers in the markets.
Principle and Practices of Marketing - Matalan_3
Situational Analysis
Political factors: The political environment of France is stable and consistent,
with no major wars, conflicts or crisis occurring in the past decade. This political
stability can have a positive impact on Matalan’s operations as it does not have to
worry about sudden political changes and reforms.
Economical Factors: The French economy is amongst the top ten economies of
the world, with France observing economic growth of around 2% in 2019.
Principle and Practices of Marketing - Matalan_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Strategy Plan for Radical Storage in French Market
|13
|2704
|330

Retail Industry on Matalan Assignment PDF
|12
|2496
|128

SEO Expert for Desklib: Title, Meta Title, Meta Description, Slug, Document Type, Type of Assignment, Summary, Subject, Course Code, Course Name, College/University
|12
|2826
|101

SOSTAC Model for Primark's Expansion in Indian Retail Market
|10
|652
|369

Principles and Practices of Marketing
|20
|1334
|72

Marketing Plan for Morrison's: A Focus on Differentiation Strategy
|16
|4990
|85