Principle of Financial Marketing

PRINCIPLE OF
FINANCIAL
MARKETING

INTRODUCTION
 In the financial market, shares, bonds, securities, commodities, derivatives etc.
are trader among two parties for generating income. In the present project, real
estate industry is considered as a base of study.
 Further, Abacus Property Group Stapled (ABP) and Aveo Group Stapled
(AOG) companies are chosen which are listed in the ASX market. In the
current study, factors explained which affecting to the shares prices of the
cited firm.
 Along with this, it has been analysed that in which ways such economic
fundamentals create impact on overall business performance. Beside this,
financial ratios these both entities are performed in order to assess
performance in the real estate industry.
 At the end of report, recommendations are provided to the firms as well as
investors both for taking effective and fruitful decisions.

SECTION 1: TOP – DOWN
ANALYSIS
Impact of economic fundamental changes on chosen
business performance and its share prices
 Interest rate
 Value of currency
 Gross Domestic Product (GDP)
 Inflation rate
 Exchange rate

CONTD....
 When looking at the share price influencing from economic factors
then it can be said that, through such fundamentals they unable to
boost up profit and performance as well.
 Therefore, value of businesses in the market and relevant sector
affected highly in same direction. For instance: due to GDP if income
and performance of AOG and ABP declines then valuation will
obviously influence.
 Lower the business valuation is better for the listed firm for raising
share prices in ASX market. Hence, if value of companies reduces
then stock prices will also decline and vice-versa.