Issues with Coles New Product: Vegan-Frozen Products


Principle of
International
business
(Student Name)
Date: 16-04-2019


 This presentation will outline the major issues concerning
Coles new product, which influences the profitability and
growth of the company.
 Coles is committed to ensuring new products with a strong
foundation for development and growth.
 It also initiates new product development approach, which
will have an advantage and disadvantage to the Coles.
Overview


Introduction to Topic
 The issue, which is addressed is
implementing the new product to the Coles
brand portfolio.
 Coles is initiating to launch Little Shop and
vegan products in order to generate greater
customer satisfaction nationally as well as
internationally.
 By implementing this product in the market
has boosted sales and growth (Henryks,
Ecker, Turner, Denness & Zobel-
Zubrzycka, 2016).