Marketing Mix Comparison: Head and Shoulders Shampoo vs Pantene Lad's Shampoo

Principle of
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing mix comparison between Head and shoulders Shampoo and Pantene Lad’s
Shampoo.................................................................................................................................3
CONCLSUION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the activities of any organization to run their promotional activities.
This helps to promote product of the forms in the market and create awareness among the people
about their products. Companies use different different tool to promote their products such as
digital and traditional marketing.
These reports will take two firms Head and shoulders Shampoo and Pantene Lad’s
Shampoo and camper both the firms on the basis of marketing mix. It will briefly explain the
target market, place, product, promotion and their prices of the product and conclude the
strategies used by the both firms.
MAIN BODY
Marketing mix comparison between Head and shoulders Shampoo and Pantene Lad’s Shampoo
Marketing Mix
Target market
Head and shoulders Shampoo is one of the top shampoo brand their products are unique
and different from the brands products. They are selling their products in low prices with the
higher quantity. They are targeting both male and female by advertising their products on the
TV channels. Most of the people like to watch Move channels on the TV so they are advertising
their products on those channels (Sulehri and Ahmad., 2019). Their main focus is to provide
more quantity in the shampoo so people can be attracted. This shampoo is specially designed for
the people who are facing dandruff problem so they are targeting people who are facing
problems related to the dandruff. Their products give ability to their users hairs so they can
fight with the dandruff problems and overcome with this problem.
Pantene Lad’s Shampoo is one of the top international brad who are having verities of the
products in their collection their main target are the younger girls this company clam to provide
healthy hairs to their users and their main targets are the girls who want their hairs should be
strong healthy and long. They are showing their advertisement on the TV channels their
promotion activities are run by the many woman celebrities which used to advertisement their
pro0ducts and get paid for it. They also rise the social issues by their advisement about the
woman freedom and their message was that the goals can go outside with the open hairs
(Othman and et.al., 2019). This campaign they run in India and get huge success in this market
which makes them one of the top Shampoo company in this nation.