Principle of Marketing: Marketing Planning, PESTEL Analysis, and Marketing Mix Analysis
VerifiedAI Summary
This document discusses the marketing planning process and the role of adopting a marketing orientation. It also includes an environmental audit using PESTEL analysis for the EV market. Additionally, it explores the marketing mix analysis and the importance of a strong marketing mix. The document outlines the distinctions between segmentation in B2B and B2C markets and discusses targeting strategies. Lastly, it explains the concept of positioning and suggests how an electric vehicle would be positioned in the consumer or business market.