Principles of Marketing: Dove Toothpaste

PRINCIPLES OF MARKETING
DOVE TOOTHPASTE: DOVE
DENT

TABLE OF CONTENTS
 Executive summary
 Introduction
 Background
 Brand Value
 New Product
 Ansoff Matrix
 Target Market
 PESTLE Analysis
 Competitor Analysis
 Conclusion
 References

EXECUTIVE SUMMARY
 Marketing strategies are very important for the company to bring new products in the market.
 Company has to analyse market and factors that can influence company to frame the policies for its
protection.
 Dove is well established brand with huge customer base. Company after assessing the requirements of
customers should provide the products and services.
 Reports discuss that brand image of company provides whether the product will be successful or not.
 Being well trusted brand in market the new toothpaste of Dove will get the market acceptance.

INTRODUCTION
 The leaders could use marketing principles to define the
overall strategy to be followed related to products.
 Report is based over Dove which is personal care branch of
Unilever originated in United States.
 Company is bringing new product for the market to grow
positively in the market.
 It will include the current brand values and the potential
target market in which company is planning to extend.