PRINCIPLE OF MARKETING

Running head: PRINCIPLE OF MARKETING
Principle of Marketing
Name of the Student:
Name of the University:
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PRINCIPLE OF MARKETING1
Table of Contents
Promotional Plan Calendar (For Melbourne Convention to other international tour agencies) 2

PRINCIPLE OF MARKETING2
Promotional Plan Calendar (For Melbourne Convention to other international tours -
agencies)
Marketin
g Tools
for
Promotio
n
First
Month
Second
Month
Third
Month
Fourth
Month
Fifth
Month
Sixth
Month
Advertis
ing/
Digital
Marketi
ng
Traditional
Advertise
ments in
the
Internation
al Market
twice in
the month.
Online
Media
Advertise
ments on a
global
basis once
in every
week.
Printing
Press once
in the
month.
Mobile
Advertise
ments with
the help of
text
messages
twice a
week.
Newspaper
Advertisin
g once in
every
week.
Social
Media
Advertisin
g (Google
Ads,
Twitter,
Facebook)
twice a
week.
Mobile
Advertise
ment twice
a week.
Social
Media
Advertising
in the field
of Twitter,
Instagram,
Facebook,
LinkedIn,
once a
week.
Magazine
Advertisem
ents twice a
week.
Printing
Press Ads
twice in
the month.
Advertisin
g the
conventio
n in social
media
platforms
such as
Facebook
and
Twitter as
well as
LinkedIn.
Television
Advertisin
g once in
every
week.
Social
Media
Advertisin
g (Google
Ads,
Twitter,
Facebook)
twice a
week.
Mobile
Advertise
ment
twice a
week.
Social
Media
Advertise
ments once
in two
weeks.
Mobile
Advertise
ment once
every two
weeks.
Direct
Marketi
ng
Direct
Advertisin
g as well as
Telemarket
ing about
the
Couponing
the spaces
available in
the
convention
to attract
Direct
Selling to
interested
internationa
l clients
throughout
Telemarke
ting every
week.
Broadcast
Faxing
Couponin
g the
spaces
available
in the
conventio
Direct
Selling
throughout
the month.
Direct