Principles of Marketing: Head & Shoulders vs Pantene

   

Added on  2023-01-12

8 Pages2166 Words23 Views
Principle of Marketing
Principles of Marketing: Head & Shoulders vs Pantene_1
EXECUTIVE SUMMARY
This report is about the principles of marketing which includes the different elements of
marketing mix. The objective of the report is to conduct a detailed analysis of marketing mix of
Head & Shoulders and Pantene Lady's Shampoo. After conducting analysis, the result came out
the both the brands have effectively used 4Ps of marketing mix which has helped it in achieving
success.
Principles of Marketing: Head & Shoulders vs Pantene_2
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Comparison of target market.......................................................................................................4
Comparing the marketing mix of both the brands.......................................................................5
CONCLUSION AND RECOMMENDATION...............................................................................7
REFERENCES................................................................................................................................1
Principles of Marketing: Head & Shoulders vs Pantene_3

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