Principle of Marketing Essay - Apple

PRINCIPLE OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
1) Current marketing strategy of apple...................................................................................1
2. Standardization and adaptation of strategies in the apple company.................................12
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Marketing is that term which helps in promoting different types of product in the market.
Principle of marketing refers to that strategy which helps in improving company marketing
performance. This report is based on Apple Company which provides different types of products
such as tablets, laptops, smart phones, etc. They will provide iPods, phones to their customers in
affordable price. Apple is the multinational company which provide branded product and
services to their customers and it will help in generating more revenue. Apple presents their
product in the ground areas (Dann, 2010). The main purpose of the report is to understand the
marketing equipments which help in increasing profitability and product ability of the firm. Firm
will develop their strategy of marketing before analyse whole market situation. Marketing is the
major factor which assists company for earning maximum income or revenue. Marketing help in
attracting domestic as well as international customers for purchasing various types of products
and services. This will help in easily target the large number of buyers in effective manner.
1) Current marketing strategy of apple
Apple is the largest branded product company which generates large income by making
effective strategy of marketing. Firm will develop grounded products which are affordable for
purchasing by each class buyers in reasonable rate. There are various goods and services which
offer by them that includes smart phones, iPods, I Phones and other items.
Segmentation of targeting and positioning of products- Apple is targeting segment area
where they attract large number of customers towards their innovative and creative goods. They
target those people who are live in prime and city locations. They mainly buy different products
of apple. The company will segment their marketing strategies in three groups such as:
 Apple firm target those people who like song and they will provide them I Pod and I
tunes.
 Second target customers are those who are teenagers and professional workers and
provide those tablets, Mac book, I Phones and many other types of equipment.
 Last target people are those populations who are use remaining products such as TV,
watches and other gadgets.
Apple is the one of the leading firm which is popular in all over the world. Their products
are always at the top position of market place (Cătoiu, Vrânceanu and Filip, 2010). When
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somebody share their views with each and they choose best product of smart phones of which
brand so apple is the first choice of every person who like to purchase iPod and Smartphone.
Product strategy of Apple Company is the core concept of marketing strategy. They will
take advantage of competition by offering different products such as Mac book, iPod, iTunes, I
Phones, and I Pods. They are adopting product strategy for developing quality made goods for
the customers. Their products are attractive because of their features and simple designing of
goods.
Illustration 1: Apple and Samsung report, 2017
(Source: Apple and Samsung report, 2017)
As per the above image, Samsung mobile are decline in the recent year and it will shows
the current position of company. On the other side, Apple company iPad demand are increasing
day by day among customers and iPhone also demand are enhancing in the market between
buyers properly. This will shows the current status of company which increasing profit level and
demand of consumers in effective manner. Samsung is the tough competitor which sale is
decline in this graph and it shows that apple products demand are high as compared with the
other organization.
Apple has approx. 450 stores in the UK country. They are mainly focus on assisting
customer's needs and demands which provide them quality goods and services. Company brand
provide comfortable while using their Smartphone, iPod and I Pods. Apple is also establishing
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