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Principle of Marketing - Assignment

   

Added on  2021-01-02

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Principle of Marketing
Principle of Marketing - Assignment_1

Executive SummaryMarketing is the activities that is involved in transferring of goods from seller to buyerincluding storing, advertising, shipping and selling. Principle of marketing includes 4P's such asproduct, price, place and promotion. The given assignment is based on Dove which is planningto launch its new product in toothpaste segment. The aim of report is to do study about brandextension under same brand name having different product. Here, method of research is primarywhere data collected through survey, market research and observation. As it help company to dobrand extension in UK market targeting upper middle class people of society. This helps inincreasing market share, size, increasing profit and sustainability.
Principle of Marketing - Assignment_2

Table of ContentsIntroduction......................................................................................................................................4Methodology....................................................................................................................................4Findings............................................................................................................................................4..........................................................................................................................................................8Conclusion.......................................................................................................................................9Reference List..................................................................................................................................9.........................................................................................................................................................1
Principle of Marketing - Assignment_3

IntroductionThe chosen brand is Dove founded in 1955 at United Kingdom by Unilever. The productsof Dove are manufactured in Australia, Canada, India, Germany and many more. It is personalcare brand sold in more than 80 countries and offered to men, women and babies. It logo issilhouette profile which represent namesake bird. The market share of Dove is 21.5% and marketsize is very large. Recently Dove has launched baby shop which is first new category in US. Thisbaby dove product has two separate line such as sensitive moisture and rich moisture. In richmoisture it has bar soap and shampoo whereas in sensitive moisture such as hand and face wipes,body lotion, body wash (Armstrong and et. al., 2014).MethodologyThe research methodology was based on primary research where Dove collected data forfirst time which includes survey, observation and market research. Here, questionnaire wasprepared for collecting review of people regarding new brand extension of Dove in toothpaste.Also market and its competitors was analysed to know about current trends and its people needand demand. This research helps in better brand extension for existing brand product.FindingsExisting brand and brand valuesA brand is any identification which can be symbol, logo, mark, name, word, sentence thatcompanies use in order to distinguish their products and services from others. It is used inmarketing, business and advertising. The brand value of Dove is already high because of its goodwill and image in market. Itprovide high quality products to their customers. Currently, it is launching toothpaste for uppermiddle class people aged between 15 to 60. It analyse market and understand need and demandof individual. Dove has 20 million young people now it wan to increase more 20 million by2020. Thus, it can easily increase their brand value from their target customers. It is renownedbrand and has created good market value. It can easily compete with competitors.Brand extension is marketing strategy in which new product is introduced under sameexisting brand name. Here, company is already branded in market with pre defined image and
Principle of Marketing - Assignment_4

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