Principle of Marketing Report

PRINCIPLE OF
MARKETING
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Description on the analysis of customer to identify and justify market segmentation, targeting
and positioning process...............................................................................................................1
MARKET ANALYSIS- .............................................................................................................4
SWOT ANALYSIS.....................................................................................................................5
PESTLE analysis.........................................................................................................................6
Porters Five force model:............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing plays important role in relation to create the good and services in market.
Without marketing firm is not able to perform its function in the effective manner. Marketing
and selling both are differed with each another, but their activities are interrelated. The marketing
principle is helpful in relation to frame product, price, promotion and those strategies which will
bring positive result towards the business enterprise. The present report will outline the business
activities as are techniques, process, PESTLE, SWOT, Porter five forces's and market analysis so
that function of the firm can be taken in the expertise manner. The main target behind preparing
this report is to cover the various aspects of marketing (Tadajewski and Jones, 2012). In this
manner it is very essential to understand the various kinds of concepts as are segmentation,
creation and targeting function so that all activities can be performed expertise mode. The class
cosmetic creation is the firm which planning to introduce its new product in market. They are
launching their new product as the night cream for eye and anti sweat lotion for summers. The
unique feature about the product is it is unisex. Apart from this, in this report there is need to
focus over the various strategies like product, price, promotion and distribution tactics so that
firm can undertake its business activities effectively.
TASK 1
Description on the analysis of customer to identify and justify market segmentation, targeting
and positioning process.
In order to launch the new product in the market it is very essential to understand the need of the
customer in the market. Without understanding this firm is not able to undertake its business
activities effectively (Mitchell,Wooliscroft and Higham, 2010). In this manner the launching
firm need to have the depth understanding about the needs of the customers and it should be
central focus. This all kind of activities will be helpful in relation to full fill the aims and
profitability of enterprise. From the last many years the firms need to use those kinds of tools and
techniques which are helpful in relation to obtaining customer intelligence in B2C industries and
this all have become increasingly sophisticated. In this manner it can be true to said that
Digitalization now provides a vast services in relation to untapped analytical data, and in this
manner customers are becoming increasingly engaged in the design process itself. The
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identification of customer is need to be done in order to analyze the need of the customer in the
market. This all are helpful in relation to create the large amount of profitability in the market.
 Market strategy- in this it is essential to have one particular plan of action so that
activities of firm can perform their work in the effective manner. In this manner it is need
to understand the situation analysis marketing objectives should be set which can be
frame with the help of making a strategic plan which consist the action plan must be
formulated. The class cosmetic creation company is taking various kind of initiatives in
order to launch the market named as Eye cream for night and anti sweat lotion for thelts
and middle age people. In the UK market the demand for the cosmetics product is on
high manner (Sheth and Sisodia, 2015). In order to get success the firm need to those
strategies which will be helpful in relation to capture the long term market share. This
kind of activities will be essential in order to frame effective marketing plan and action
through which they are able to conduct business activities effectively. In this manner they
need to focus over the quality they are using and to promote it in market they need to
frame out plan of action in expertise manner. The marketing strategy will be inclusive of
various things as are segmentation, targeting the audience, positioning the product and in
order to develop and end value proposition.
 Marketing segmentation- it is the effective term in relation to bring the division
between the services of the entity in the market. It is the kind of marketing concept which
works as to divides the complete market set up into smaller units and it is inclusive of
consumers with a similar taste, demand and preference. The class cosmetic creation is
developing their product in the market in relation to approach the large number of
customers. They are going to launch their beauty product in the market for the eye to
remove the dark circle problem (Kolar and Zabkar, 2010). This is one of the effective in
order to promote the new good and services to the consumers. To launch this in the
market they need to take various initiative with the help of which there product can have
validity in market. n as the small unit within a large market comprising with the various
kind of functions like minded individuals. In this it can be notice that there is One market
segment is totally clean-cut from the other section. In this there those individuals who
think on the same lines and have similar interest in the product and services available in
the market.
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