Marketing Plan for Oxygen Mask

Principle of Sale &
Marketing

Table of Contents
NTRODUCTION ............................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing Plan............................................................................................................................3
Executive Summary....................................................................................................................3
Vision .........................................................................................................................................4
Mission .......................................................................................................................................4
Objectives....................................................................................................................................4
Situation Analysis.......................................................................................................................4
Strategy.......................................................................................................................................7
Tactics.........................................................................................................................................8
Monitoring and Controlling........................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

NTRODUCTION
For any new product launch requires the effective marketing plan. The new idea of
product or service idea so developed by the company to justify it effectively the marketing plan
is created. The market plan is part of the overall business plan which helps in assessing the
attractiveness of the market for new product and service. The marketing plan is detailed market
research conducted for testing the market opportunities and threats related to the product. In this
case the EasyJet company is entering with new product, Oxygen mask. This analysis will help in
proving the effectiveness of oxygen mask to EasyJet. The aim of this report is to produce an
effective marketing plan of Oxygen Mask for EasyJet (Cedillos, Maellaro, R. and Wysong,
2020).
MAIN BODY
Marketing Plan
The marketing plan outlines the marketing and advertising programmes of the company.
It is the detailed document containing the activities and tactics related to achieve the marketing
objectives of the organisation. The marketing plan is made in reference to company's current
product and its future products and services. The marketing plan analyses the present
promotional campaigns, designs its future promotion objectives and states the path to achieve
them.
Executive Summary
EasyJet company is an multinational low cost airline, headquartered in London, UK.
They operates domestically and internationally to cater its services. The EasyJet is one of the
largest company to compete in aviation industry with its operations across Europe and UK. The
company focuses on providing low cost services with strong market position and many
competitors in this industry. The EasyJet is profitably doing its operations and maintaining its
presence in this industry. The company does the constant innovations in its services to maintain
its market share (Fischer, and Himme, 2017). The company is planning to introduce new service
in its portfolio. The company is expanding its product base by launching Oxygen mask. This
analysis will help in testing the effectiveness of this new product to company.

Vision
The company vision is to make travel easy and affordable. There aim is to innovate the
travel ways to make it easy for people without compromising on safety. EasyJet is passionate
towards serving their customers by working as one team.
Mission
The EasyJet statement states to provide customers with safe and value efficiency
services. The focus will be to provide reliable experience will affordable fares to increase its
European routes. The company wants to have the large customer base with increase in its
services and providing cost advantage to customers by providing world class services and
experience. They want to provide the experience of efficiency and value to customers.
Objectives
The company wants to achieve following objectives with introduction of Oxygen Mask;
 To increase the sales by 50% with introduction of new product.
 To expand the overall market share by 20% within six months.
 To expand more international connectivity with leading airports in next one year.
Situation Analysis
The proper analysis of the market helps in examining the effectiveness of the product to
the company. The situation analysis helps in examining the factors internally and externally that
affects the organisation (Heinze and et. al., 2020). The analysis is always done before the launch
of new product and service. It provides the picture that helps in knowing the opportunities and
challenges to the organisation with introduction of new product or service.