Marketing Plan for Wizz Air: Launching Aviation Life Vest

Principle of Sale &
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Introduction................................................................................................................3
Company Values.........................................................................................................................3
CSR Activities.............................................................................................................................4
Executive Summary....................................................................................................................4
Objectives....................................................................................................................................4
Situation .....................................................................................................................................5
Strategy ......................................................................................................................................8
Tactics.........................................................................................................................................8
Action Plan .................................................................................................................................9
Controlling And Monitoring.....................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing plan is defined as a document containing the information that need to undertake
by marketing employees in order to execute new project of an organisation into market with
having different objectives. It defines the roles and responsibilities of each employee which
makes easy for them to execute with more efficiency and brings profitable result to an
organisation. Marketing plan includes mission, vision and objectives of an organisation along
with a model of analysing market environment and marketing mix. The present assignment
report is based on Wizz Air which is a European ultra-low-cost airline having head office in
Budapest. Now the company decides to launch Aviation Life Vest for its targeted customers in
order to attract and retain them with company for longer period of time. The report discusses the
aspects included in marketing plan which includes executive summary, company description,
swot analysis, marketing mix, STP and others.
MAIN BODY
Company Introduction
The Wizz Air is the low cost airline service provider that provides the services across
many countries namely Europe, UK and Africa etc. The company started its operations in 2003,
from there on it started expanding. The company headquarters is situated in Hungary. Wizz Air
is listed on London Stock Exchange. The company own subsidiaries across UK and Abu Dhabi.
The company provides the low cost services focusing on providing efficient services while being
equally accountable and responsible towards environment concerns. The company aims to
provide low cost services and products to passengers with connectivity to leading airports. The
Wizz Air main competitors are EasyJet, Ryanair, Traveloka etc. (Bokek-Cohen, 2016).
Company Values
The Wizz Air guiding values are as follows; Inclusivity: The company believes in teamwork to serve people. Positivity: Wizz Air believes primarily in the happy, positive and open communication
work culture. Dedication : The company principle is to have enterprising attitude incorporated in
everyone. The company helps itself accountable for every action they do. Integrity : They believe in teamwork and collaborative work practice.

 Sustainability : The company aims to be responsible citizen in delivering and fulfilling
its social responsibility role. Wizz Air aims to be the greenest choice of the aviation
industry (Bolisani, Donò and Scarso, 2016).
CSR Activities
Wizz Air believes in the teamwork to give to environment back. The company motto is
that with every travel they get an opportunity with that they can make the world and life around
it better. The Company believes in creating sustainable solutions by integrating its efforts with its
partners.
Executive Summary
The Wizz Air is a leading low cost airline heavily relied on providing the valuable
services to its passengers. The company is focused on bringing in innovation its services and
operations continuously to provide consumers with world class service. The company is bringing
in new product named as life vest jacket. This idea behind bringing this jacket is to save the life
of people in emergency. This jacket will be provided to consumers in case of emergency. The
panel of trained staff will be hired to provide guidance for this jacket usage. This life saving vest
will be available in fleets and Airbuses during travel every time (Daellenbach and Parkinson,
2017). As the step towards environmental concern and as the commitment to provide customers
with healthy and safe journey, the idea of life jacket instigated. Many consumers have height
phobia due to which they avoid the air travel. The introduction of life vest will help the people to
overcome the fear of heights. The effective marketing plan is made using the SOSTAC model to
prove the effectiveness of this product to company. The SOSTAC Model is developed by Smith,
an efficient marketing model which helps in designing an sound action marketing plan.
Objectives
The Wizz Air objectives are as follows with introduction new product;
 To increase the revenue by 40% within one year
 To increase the overall market share by 30% within next 6 months.