Principles of Sales and Marketing

Principles of sales and
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Produce and evaluate a marketing plan.......................................................................................1
Impact of marketing on customers and organisation context......................................................7
CONCLUSION.................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the process that undertakes to promote the company's buying or
selling of a product and services. This is the activities of getting the potential clients that may be
interested in specific product or services. It is the activity that has wide range of activities that
includes research, promoting, selling and distribution of goods and services. This is mainly
focused on to the study of market and consumer behaviour and its analyse the commercial
management of the company in order to attract and attain the potential consumers by satisfying
their needs and wants (Tan, Fu and Yi, 2016). Marketing is the factor of business that is
consumer focused and it all principles are also directly related to he consumers. As it main aim is
to find out where demand exist in the market for the specific product or services and then come
up with the solutions. This report id based on the ryanair it is an Irish low cost airline
organisation that was established in 1984. this has its primary operations based at Dublin and
London Stansted airports. This study includes understanding of marketing and sales concepts
with the diverse changing marketplace, ethical marketing and sales practices, marketing theory
through the formulation of marketing plan, impact of marketing from consumer and
organisational prospective.
MAIN BODY
Produce and evaluate a marketing plan
Marketing plan refers to the blue print of the company which includes the various
marketing strategies and also undertake the concrete actions and anticipated results of them.
Marketing plan provides a road map for the organisations to implement, measures and control
the marketing efforts and there results over the specific period of time(Mullen, Stuart and
Thomas, 2019). An effective marketing plan provide support to the companies in order to
understand the target market and competition, examine the impact and results of the marketing
decision and provides direction for the future initiatives. This is associated with the marketing
research that monitor the directions for all the marketing efforts with the help of vital
information of potential customers and about the feasibility of the product and services at the
market place. Along with this, it overview the industry and economic trends, search for the
competition to determine how a company can gain the competitive advantages and also
offers the best suitable that helps in to reach target market. This plan is needed for the Ryanair as
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this provides the detailing about the product, services and marketing strategies. The marketing
plan for Ryanair is discussed below:
Overview of the company
RYANAIR is the largest Europe budget airlines that is scheduled with the passengers
flown and carried the highest international passengers then any other airline (Palmatier and
Sridhar, 2017). It is an Irish low cost airline that was established in 1984 with the headquartered
in swords, Dublin. This is having its primary operations based on the Dublin and Landon
Stansted airports. It is refers to the largest part of the Ryanair holdings of airline along with this
it also has Ryanair UK, buzz and Malta airlines. Ryanair has been grown from the small airlines,
it first flying the short journey from Waterford to London Gatwick and now become the Europe's
largest carrier. There are over 19000 employees working with this company from that most of
them are employed and contracted by agencies for the flying the Ryanair aircraft. This company
operates more than 300 Boeing 737-800 aircrafts. Along with this network of ryanair is serves 40
country in Europe, north Africa and middle east.
Executive summery
This report is based on the ryanair airlines that has been launching new product feature
that is seatbelt in their aircraft. This analysis has been provide the outcomes of understanding of
marketing plan for the company’s new product (Rantala, Yllikäinen and Holopainen, 2020). This
will include various strategies and tactics which support in to get the directions towards the
future initiatives. Along with this there will situational analysis that includes SWOT, it is the
framework that is used to know company’s internal strength and weakness and external
opportunity and threat. Furthermore outcome of this report is also consisting of the action plans
that are going to follow by the company.
situation
SWOT analysis: this is refers to the frame work which used as the strategic planning
technique to analyse the internal environment of the organisation. In which strength and
weakness are internal to the company that can be manage, control and change by the firm and
opportunity and threat are external on which company has no control. Where a company can a
advantage of opportunity to deal with the threat but can’t change them (Kelly, Johnston and
Danheiser, 2017). In context to ryanair swot is discussed below:
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