Principles and Practice of Marketing Assignment - Sainsbury
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Added on 2020-12-29
About This Document
This report is on "marketing mix of Sainsbury". This report presents the promotional mix tactics which play an important role in the promotion activities of Sainsbury's supermarket. In this study, we also define various marketing theories such as the AIDA model and above \ below the line theory and also evaluates the effectiveness of this theory in the Sainsbury's supermarket. We will discuss here the push and pull strategies. For a better understanding of the report, you can also check the business environment of Sainsbury and case study of Sainsbury
Principles and Practice of Marketing Assignment - Sainsbury
Added on 2020-12-29
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