Principles and Practice of Marketing

Principles and practice of
marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1.1 Background or overview of Barclays Plc..............................................................................4
2.0 Promotional Mix and Activity of HSBC UK.............................................................................5
2.1 Advertising.............................................................................................................................5
2.2 Public Relations.....................................................................................................................5
2.3 Sales Promotion ....................................................................................................................6
2.4 Personal Selling.....................................................................................................................6
2.5 Sponsorship ...........................................................................................................................7
2.6 Internet marketing .................................................................................................................7
2.7 Direct marketing ...................................................................................................................8
TASK 2............................................................................................................................................8
1.0 AIDA Model of Marketing Barclays investment bank..............................................................8
1.1 Definition and application of model......................................................................................8
Evaluation of effectiveness........................................................................................................10
2.0 Pull and Push Strategies...........................................................................................................10
2.1 Definition and application of model........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing principle and practices explore the most effective areas of consumer marketing
in which mainly focused on situation analysis, develop effective strategies, development of
marketing objectives, marketing mix, target marketing and research. Marketing is a critical
business function for profit and non profit organisation in which consist of research, product
design and promotion, development as well as customer experience (Alexandrova, 2018).
Through strategic marketing a business achieve their set goals in certain period of time. To better
understand of this report selected bank, Barclays plc which is a British multinational investment
bank. It is providing financial services and conduct activities into four parts such as, personal
banking, investment management, corporate banking and wealth management. This report has
been categorised into two parts. In first part discuss about the overview of bank and focus on
promotional mix to understand market research. While in second part consist of different
marketing theories in context of selected bank.
MAIN BODY
1.1 Background or overview of Barclays Plc
Barclays Plc is a British multinational investment bank as well as financial services
company. It is situated in London, United kingdom. The bank was founded in 17 November
1690 in the city of London, kingdom of England. Apart from the investment banking it is
conducting their business any other sectors like wealth management, corporate banking,
investment management and personal banking. In the year of 1896, there are different banks in
London and the English Provinces in which consist of Backhouse's Bank and Gurney's bank.
This bank has been listed into London stock exchange as well as in constituent of the
FTSE 100 index. Barclays plc is provided different types of banking services like retail banking,
wholesale banking, commercial banking and investment banking. As per the year of 2011,
Barclays famous for the most powerful transactional corporation which is mainly based on the
global financial stability and market competition. It is global financial service provider bank
which is related with the credit cards, wholesale, investment management service and many
others. This bank has been conducted their operations into different countries like South Africa,
Mauritius, Russia, New york and many other places (Alexandrova, 2018).